Senior Shopify Marketing Designer

Role: Senior Shopify Marketing Designer

Location: 100% remote

Schedule: Monday to Friday 8am to 5pm PST

Contract: Long Term Independent Contractor

Conditions: Monthly payment in USD, Up to 15 days PTO

About the Company

Our client is a fast-growing, mission-driven wellness brand known for making health simple, accessible, and enjoyable through innovative, high-quality supplements—most notably its category-defining gummy vitamins.

With a strong direct-to-consumer presence and global reach, they combines performance marketing, product innovation, and a seamless eCommerce experience to drive growth. The company is also a certified B Corp, reflecting its commitment to social impact, sustainability, and community initiatives .

Role Overview
We are looking for a Senior Shopify Marketing Designer to own and execute high-converting Shopify experiences across the full funnel .

This is not a traditional design role. You will be responsible for creating and optimizing conversion-driven Shopify pages, pre-sale experiences, and performance creatives that directly impact revenue.

You’ll work at the intersection of design, CRO, and performance marketing , translating strategy and copy into scalable, high-performing visual experiences.

Core Responsibilities
1. Shopify Experience Design & Optimization

Design and optimize Shopify product pages, landing pages, and full site experiences

Build conversion-focused PDPs and funnels aligned with user intent and product benefits

Continuously iterate on pages based on performance data (CVR, AOV, engagement metrics)

2. Pre-Sale & Funnel Development

Design pre-sale pages (advertorials, listicles, long-form landing pages) for paid traffic

Ensure seamless flow from:

Ad → Pre-sell → Product Page → Checkout

Align messaging, UX, and visuals to maximize conversion

3. Performance Creative & Campaign Support

Develop static ad creatives and email visuals aligned with paid media strategy

Collaborate with marketing teams to ensure creative consistency across channels

Support rapid testing and iteration of performance assets

4. CRO & Data-Driven Iteration

Analyze user behavior and performance data to identify optimization opportunities

Run design iterations and A/B testing concepts

Apply direct-response marketing principles to all design decisions

5. Design Systems & Brand Consistency

Build and maintain scalable design systems in Figma

Ensure consistent visual language across Shopify , email, and paid channels

Translate brand guidelines into conversion-oriented design frameworks

6. Cross-Functional Collaboration

Work closely with:

Copywriters (messaging & hooks)

Marketers (performance strategy)

Developers (implementation & handoff)

Deliver build-ready, clean, and organized design files

What Success Looks Like

Strong instinct for UGC-style and performance-driven design that converts

Ability to balance:

Speed

Creative quality

Cost efficiency

Deep understanding of:

Conversion Rate (CVR)

Customer Acquisition Cost (CAC)

User behavior across funnels

Requirements
Core Qualifications

5+ years of experience in UX/UI or eCommerce design

Proven experience designing Shopify websites and funnels from scratch

Strong understanding of:

CRO (Conversion Rate Optimization)

eCommerce UX best practices

Direct-response marketing principles

Technical Skills

Advanced proficiency in Figma (components, auto-layout, design systems)

Experience working with Shopify ecosystems

Ability to prepare developer-ready files and collaborate on implementation

Familiarity with Canva or similar tools for scalable content production

Nice to Have

Experience in health, wellness, or supplement brands

Background in DTC or performance marketing environments

Exposure to A/B testing frameworks and analytics tools

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