Marketing Specialist

Overview Our exceptional service starts with exceptional employees. This is a role for a marketer at the beginning of their growth curve who wants real responsibility, real learning, and real impact. As our Marketing Specialist, you will be a hands-on contributor helping to bring our brand to life across content, digital channels, campaigns, and events. You will work closely with experienced teammates, gain exposure to the full marketing ecosystem, and play an active role in shaping how a 25-year-old brand continues to evolve with a modern voice and mindset. You will contribute to content that clearly and confidently tells our story, support campaigns that drive awareness and generate leads, and help ensure our brand looks consistent, thoughtful, and professional everywhere it appears. Along the way, you will learn how strategy, design, messaging, and performance data all work together. This is not a sit-back-and-observe role. Your ideas will be welcomed, your work will be seen, and your growth will be intentional. This role is an excellent fit for someone curious, detail-oriented, and eager to build strong fundamentals. You enjoy writing, thinking visually, and experimenting with what resonates, but you are also interested in the why behind the results. You care about doing good work, you want to get better quickly, and you are comfortable taking feedback as part of the process. We offer the support and stability of an established company with the energy and flexibility of a modern marketing team. If you are early in your marketing career and looking for a place to sharpen your skills, build confidence, and grow into a well-rounded marketer, this role is designed for you. Marketing Specialist Job Duties (What You’ll Do): Execute marketing initiatives that generate leads, build brand awareness, and drive customer engagement in a B2B space. Develop, manage, and maintain a content calendar for blogs, LinkedIn, and email campaigns aligned with overall marketing goals. Own the company’s LinkedIn presence by creating and curating content, engaging with followers, and leveraging platform features for brand visibility and thought leadership. Research and write compelling white papers, case studies, and other marketing collateral that showcase our products, services, and industry expertise. Apply SEO best practices to improve organic search visibility, website traffic, and keyword performance. Use tools like Google Analytics and marketing automation platforms. Collaborate cross-functionally with sales, product development, and other internal teams to ensure marketing initiatives align with business objectives. Stay up to date on marketing trends, tools, and emerging technologies to keep our strategies fresh and effective. Assist with the planning and execution of tradeshow exhibitions and related marketing efforts. Ensure brand consistency across all marketing materials and channels. Administrative and coordination responsibilities as needed to support meeting team and organizational goals. Managing multiple projects simultaneously while meeting deadlines in a fast-paced environment. Join our team as a Marketing Specialist if you are passionate about driving impactful campaigns through innovative strategies. Qualifications and Skills (What You Bring): 1 to 3 years of marketing experience, with digital or inbound marketing experience preferred. Strong storytelling and writing skills. Writing samples will be requested. Proven ability to manage multiple projects, prioritize effectively, and meet deadlines in a fast-paced environment. Excellent communication and interpersonal skills, with the ability to collaborate across teams and organizational levels. Experience with email marketing platforms, marketing automation tools, and or CRMs is a plus. Working knowledge of SEO and paid media strategy. Proficiency with AI, Microsoft Word, PowerPoint, Teams, and other Microsoft Office tools. Proficiency in Adobe Creative Suite (Photoshop, Illustrator) for creating visual content. Experience with WordPress or similar CMSs. Knowledge of how and when to incorporate HTML coding. Effective communication skills and ability to work collaboratively with multiple teams. Leadership Competencies and Personal Characteristics Comfortable juggling multiple projects while staying organized and deadline-driven. Strong communication, time management, and prioritization skills – a strong project manager. Open to feedback and genuinely interested in learning and professional growth. Detail-oriented with a strong sense of organization and quality. Curious, creative, and collaborative by nature. Resourceful problem solver who performs well under tight timelines. Team player with initiative, resilience, and a willingness to do what is needed to succeed. Why You’ll Love Working Here Startup energy with an established foundation: We have been in business for 25 years, but we still think creatively, move quickly, and welcome new ideas. Real ownership and impact: Your work will be visible, valued, and influential in shaping our brand and marketing direction. Smart, supportive teammates: You will work alongside knowledgeable, driven professionals who collaborate well and respect each other’s expertise. Room to grow: You will have opportunities to expand your skills, take on new challenges, and grow alongside the business. A culture that values professionalism and personality: We care deeply about high-quality work and believe the best results come from engaged, authentic people. Working Conditions and Physical Requirements Combination of office or administrative and warehouse environments. Ability to stand, walk, lift, push, and pull marketing and campaign materials up to 50 lbs. with assistance and perform tasks as required. #J-18808-Ljbffr