Administrative Paid Digital Advertising Coordinator The Pekoe Group New York, NY

The Pekoe Group is an award-winning, fast paced, full-service Advertising Agency in NYC, working with the city\'s top Broadway shows, Off-Broadway shows, and restaurants. We are seeking a full-time Digital Advertising Coordinator to join our team. RESPONSIBILITIES Building and managing digital advertising campaigns across a variety of paid social, search, and display platforms, including but not limited to Meta Ads, Google Ads, TikTok Ads, Reddit Ads, AdRoll, and CRM tools such as Mailchimp Daily monitoring of ad campaigns, including campaign structure, targeting, creative, and budget optimizations Pixel management on Google Tag Manager, website and ticketing platform backends for the tracking of digital ad campaigns Budget tracking & updating for campaigns across digital ad platforms Analyzing, reporting on and making recommendations to improve digital ad performance Working closely with the Accounts team to communicate best practices, troubleshoot problems, and stay up-to-date on client needs Overseeing the workflow of the Digital Advertising Assistant Staying up-to-date on digital advertising industry news and trends Reporting to Digital team on advertising platform updates/advancements Trafficking digital assets and requesting campaign reporting, including screenshots, from third-party vendors WHAT WE ARE LOOKING FOR 2-3 years experience in a digital advertising related role, with a focus on campaign buildout and management Google and Meta Ads Certified Experience in using Meta Ads Manager, Google Ads, TikTok Ads Manager, and Google Campaign Manager 360 Experience with programmatic DSPs Experience in using MailChimp or similar email platforms Experience with tracking pixel management Experience with conversion tracking and implementing CAPIs for advertising platforms A passion for data and analytics An enthusiasm for adapting to new technology Strong attention to detail and a proactive work ethic Ability to adapt quickly in a fast paced environment to meet deadlines Interest in arts/entertainment preferred, but prior experience not required BENEFITS Summer Fridays (Office closes at 3pm from July 4 through Labor Day) Optional Work Remote Fridays Office is closed from Christmas through New Years Day Agency Holidays Off Vacation, Personal, Sick Days Access to Commuter Benefits plan COMPENSATION $60,000 - $65,000 per year TO APPLY To apply, please send your cover letter and resume to work@thepekoegroup.com with the subject line: Digital Advertising Coordinator No phone calls or visits, please. SALARY $60,000.00 – $65,000.00 per year APPLY BY EMAIL a73647e1-13e1-42d8-80a9-87d28d0c333b… NOTE: Do not copy/paste the above email address as it is encoded with SPAM protection. Just click it to initiate an email from your preferred email client. #J-18808-Ljbffr