Senior Marketing Specialist

Join VitalCaring as a Senior Marketing Specialist! Come Home to VitalCaring where we have a heart for home health care! If you are searching for a new home for your career, come home to VitalCaring! Who Is VitalCaring VitalCaring was established in 2021 and is already one of the nation’s leading home health and hospice providers with over 100 locations across the southeastern and southwestern U.S. VitalCaring’s senior executive team, led by industry veteran, April Anthony, has decades of experience building outstanding home health care companies that have distinctive cultures and deliver exceptional quality. In this time of industry transition, come home to VitalCaring, an organization that knows the true value and impact that home care makes in the lives of our team members and the patients and families we serve. What Makes Us Special At VitalCaring our mission is to transform lives and foster hope through genuine caring. We accomplish this goal by assembling a team of like-minded individuals who are truly called to home health care and wake up each day committed to making a difference. As an organization, our promise is to fully support and empower our team members by providing them with all the tools and resources they need to be their very best at work and at home. For us, home-based care is so much more than business, it is our passion and that is why we are looking for a Marketing Manager who will bring their passion to work with them each and every day. How You Will Make a Difference We’re looking for a Senior Marketing Specialist to join a small, fast-moving marketing team in the home health and hospice space. This is a hands‑on, high‑impact individual contributor role for someone who thrives in a lean environment and enjoys owning work from idea to execution. You’ll play a key role in how our brand shows up across channels, supporting everything from content and campaigns to social media and website management. This role does not manage people but carries real responsibility, visibility, and influence. What You’ll Do Write, edit, and refine marketing content across channels, including website copy, email, social media, internal communications, and campaign materials Own social media strategy and execution end to end, including planning, content creation, scheduling, engagement, and performance tracking Manage and maintain company websites, handling updates, content refreshes, basic SEO best practices, and coordination with external partners as needed Lead marketing projects from kickoff through completion, balancing timelines, priorities, and stakeholders in a small‑team environment Support brand, growth, recruiting, and community outreach campaigns from concept through launch Partner closely with teams across operations, sales, clinical, and leadership to gather input and deliver clear, effective marketing materials Keep marketing calendars, workflows, and assets organized and up to date Identify gaps, inefficiencies, and opportunities to improve how marketing work gets done and take initiative to improve them What We’re Looking For 4–7 years of marketing experience, ideally in healthcare, home health, hospice, or another regulated environment Experience working on a small team, startup, or high‑growth organization where flexibility and ownership were essential Strong writing and editing skills, with the ability to adapt tone for different audiences and channels Proven ability to manage multiple projects independently and meet deadlines without heavy oversight Hands‑on experience owning social media strategy and execution, not just posting content Working knowledge of website management and CMS platforms, with an understanding of SEO fundamentals Highly organized, resourceful, and self‑directed Comfortable making decisions, prioritizing work, and moving projects forward Nice to Have Direct experience in home health, hospice, or post‑acute care Familiarity with healthcare compliance considerations in marketing Experience supporting rebrands, acquisitions, or periods of rapid growth Why This Role Matters This role has a direct impact on how our brand is experienced by patients, referral partners, and employees. You’ll have the opportunity to shape processes, build momentum, and help a growing organization tell its story with clarity and purpose. #J-18808-Ljbffr