Digital Marketing Specialist

BW Fusion is a dynamic force in the agriculture industry, dedicated to developing and delivering comprehensive bio-nutrition products and programs grounded in data, technology, agronomy, and innovation. We work closely with dealers and growers to grow their ROI today and sustainability tomorrow. About the Role We're looking for a Digital Marketing Specialist to serve as the in-house steward of BW Fusion's brand across digital channels. This is not an agency role; you'll live and breathe our brand every day, building genuine connections with the dealers and growers we serve through smart, authentic content and channel management. You'll work alongside our Senior Director of Marketing and Brand Communications and collaborate with external agency partners. You're someone who embraces AI tools not as a shortcut, but as a way to move faster, test smarter, and do more with less. Location: Fort Wayne, IN Type: Full-Time, On-Site(remote and hybrid options are available) Travel: 20% of travel within the USA Reports to: VP of Marketing What You'll Own Organic Social Media: Day-to-day management of BW Fusion's social channels (Facebook, Instagram, LinkedIn, X, YouTube). You write the copy, engage with the community, and maintain a consistent, credible voice that resonates with farmers and growers. Content & SEO: Blog posts, web copy, campaign content, and landing pages that rank and convert. You leverage AI writing tools to accelerate production without sacrificing brand voice. Paid Digital Oversight: Serve as the internal point of contact for our paid media. You understand AI-driven ad optimization and audience targeting well enough to drive smarter performance for our team and agency partners. Analytics & Reporting: Own the numbers across your channels. Track what's working, flag what isn't, and regularly bring clear insights to the team. Brand Voice Consistency: Be the day-to-day guardian of how BW Fusion shows up digitally, making sure every post, email, and page feels like us, whether it's human-written or AI-assisted. What We're Looking For Experience 3–5 years in digital marketing, with demonstrated ownership of social, content, and/or paid channels Hands‑on experience using AI content tools (ChatGPT, Claude, or similar) to scale content production Familiarity with AI‑powered ad optimization and audience targeting across Meta, X, and Google platforms Experience in agriculture, CPG, rural lifestyle, or industries where the customer is hands‑on and relationship‑driven is a strong plus Track record of growing organic engagement and/or improving SEO performance Skills Strong writer, clear, conversational, and capable of adapting tone for different platforms and audiences, including knowing when and how to use AI tools effectively Comfortable with social media management tools (Sprout Social or similar) Working knowledge of paid media platforms (Meta Ads Manager, X, Google Ads) with an eye toward AI‑driven targeting and optimization features Proficient in web analytics (Google Analytics, Search Console) Basic understanding of SEO principles and content strategy Early adopter mindset, you actively explore new AI tools and bring ideas to the team Self‑starter who thrives without heavy oversight Genuinely curious about agriculture and willing to learn the industry deeply Comfortable collaborating with creative, strategy, and agency partners Detail‑oriented without losing sight of the big picture Why Join BW Fusion Be part of a lean, high‑impact marketing team where your work is visible and valued Work in an industry that matters, supporting dealers and growers at the local level Freedom to test and implement emerging AI tools in your day‑to‑day work Competitive compensation and benefits Room to grow as the team and company scale Compensation and Benefits $75,000 – $95,000 annually, commensurate with experience. This position is eligible for the BW Fusion bonus program. Benefits Offered by BW Fusion Medical, Dental, and Vision Insurance Voluntary Short‑Term & Long‑Term Disability 401K Retirement (4% matching) Prescription and Pharmacy Benefits Paid Time Off and Holidays Clothing Allowance Employee Assistance Programs Educational Partnerships BW Fusion is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. #J-18808-Ljbffr