Marketing Intern for SUNY Press

The State University of New YorkJob Posting: Marketing Intern for SUNY Press About The State University of New York : The State University of New York, or SUNY, is the largest comprehensive system of public higher education in the United States, with 64 colleges and universities spanning the state from Long Island to the Adirondacks to Buffalo. SUNY System Administration employees, based in Albany and New York City, provide critical support for SUNY campuses, employees, and students to advance SUNY's mission of providing high-quality, affordable higher education for all. Across a wide range of roles, from finance and legal counsel to student support, academic affairs, IT, admissions, and more, our employees work toward advancing the four priority pillars established by SUNY Chancellor John B. King Jr. and the SUNY Board of Trustees: student success; research and scholarship; diversity, equity, and inclusion; and economic development and upward mobility. SUNY System Administration is a mission-driven workplace with robust New York State benefits including health insurance, retirement, time off, and paid family leave. Job Description: SUNY Press seeks a highly motivated and detail-oriented Marketing Intern to assist with a wide range of marketing, publicity, and research activities. This role offers a unique opportunity to gain experience in scholarly publishing, content creation, marketing analytics, and campaign planning. The ideal candidate is curious, organized, and eager to contribute creatively and analytically to our team's success. This position requires a commitment of 15-20 hours per week and is intended for the full academic year. As the intern becomes more familiar with our work and systems, they will be given increasing responsibility and more complex projects. Key Responsibilities: Marketing Analytics & Research: The intern will assist in evaluating SUNY Press's marketing efforts by tracking review trends, analyzing engagement across email and social media, and assessing the effectiveness of targeted campaigns. They will help identify patterns in audience behavior, benchmark performance against peer presses, and contribute to strategy recommendations particularly for improving digital visibility. This work will include both data analysis and presenting findings in clear, visual formats. They may contribute to optimizing metadata for online title listings with key words to enhance discoverability. Copywriting & Content Development: The intern may support content creation by drafting promotional pitches for media outlets, podcasts, and social media. They may contribute to blog content, author Q&As, and themed reading lists, and help produce written and video interviews for publicity use. The role also includes updating and simplifying author-facing resources to support broader outreach efforts. The intern will assist in creating a range of marketing materials, including bookmarks, postcards, flyers, presentation and social media templates. They may help format frontlist content for internal use and external distribution and contribute to individual book marketing plans by entering conferences and award deadlines into our database for tracking. Email and Data Management: The intern may help maintain and clean marketing databases by updating contact information and resolving bounced emails. They will assist with email outreach by drafting follow-ups to review copy requests and researching potential course adoption leads to support targeted academic marketing efforts. They may use our database to search for author emails for various ongoing author outreach efforts. Publicity & Campaign Support: The intern will help log and summarize incoming book reviews, draft promotional blurbs, and update internal records. They will assist in researching and nominating titles for awards and support publicity efforts for key titles through media research, contact list development, and pitch writing. The intern will also contribute to seasonal campaigns by drafting blog posts, curating themed collections, creating social media content, and helping manage in-office book displays. Conference & Event Support: The intern will support preparation for conferences and author events by copying galleys, packing promotional materials, and assisting with booth logistics. They may also draft and schedule related social media posts and may help coordinate follow-up activities. Additional Responsibilities: The intern may be assigned special projects related to campaign evaluation, peer benchmarking, or social media performance. They may also assist with general marketing operations and administrative tasks as needed. Requirements: Must be a currently enrolled SUNY student Strong written and verbal communication skills Excellent time management and organizational abilities Detail-oriented with a proactive work style Ability to manage multiple projects and meet deadlines Familiarity with Microsoft Office, particularly Excel and Word High digital acumen for appropriate application of AI tools (e.g., ChatGPT) for copy support and metadata generation Preferred Qualifications: Coursework or experience in marketing, communications, publishing, or related fields Graphic design or desktop publishing skills (e.g., Adobe InDesign, Canva) Analytical skills and experience interpreting marketing metrics or digital analytics Additional Information: The anticipated start date for this position is June 1, 2026. Benefits student will gain while working for SUNY System Administration: Opportunity to work in a dynamic, fast-paced environment. Learn from experienced professionals in the field. Build a knowledge base of technical skills and documentation practices. This position offers an excellent opportunity to gain practical experience in a dynamic environment while working alongside a dedicated team. Application Instructions: Maximum hours worked for this position is up to 20hours per week. Paid Positions: Undergraduate students $16.00/hour: Graduate students $18.00/hour State University of New York System Administration is an affirmative action, equal opportunity employer and does not discriminate on the basis of race, color, national origin, religion, creed, age, disability, sex, gender identity, sexual orientation, familial status, pregnancy, predisposing genetic characteristics, military status, domestic violence victim status, criminal conviction, or retaliation. #J-18808-Ljbffr