Sr Marketing Manager Performance Media + Digital

We are a fast-paced, innovative, and high-performing company. Our goal is to spark joy for everyone-our guests, each other, and the communities we live, work, and play in. We are a team built of extraordinary individuals who are passionate about helping others achieve their goals. This includes supporting your unique ambitions and career path and wrapping an abundance of resources around you. We are looking for a team player who is highly motivated, energetic, and hungry for growth who we can cheer on to limitless growth and opportunities.As a reflection of current needs and planned growth, we are excited to offer the opportunity to join our team as the Senior Manager, Performance Media + Digital.The Senior Manager, Performance Media + Digitalwill lead strategy and execution across paid social, paid search, and web optimization. This is a critical revenue-generating role responsible for scaling efficient acquisition, optimizing conversion, and delivering measurable business growth.Chapter Aesthetic Studio is a part of TAG – The Aspen Group – a family of like-minded brands whose mission it is to empower our teams to deliver the best possible experience and care to every patient that walks through our doors, which means we have a rich bench of experts to collaborate with, borrow from and share wins with.We’re looking for a strategic and data-driven leader who is equally comfortable setting channel vision and rolling up their sleeves to manage campaigns, analyze performance, and unlock new growth levers. This leader combines strategic thinking with deep platform fluency and hands-on execution. They are in the platforms daily — reviewing performance, directing the agency on executions & optimizations, refining audience strategies, and accelerating test-and-learn cycles. Paid media is a critical acquisition engine for the business, and this role is directly accountable for driving revenue, improving efficiency, and unlocking scalable growth.The ideal candidate moves quickly, thinks analytically, and grounds decisions and strategies on insights and business impact.**Essential Responsibilities** Own performance-focused web optimization strategy and executions, partnering with tech and content teams to improve site experience, on-site engagement, conversion, and revenue per visitor **Requirements/Qualifications**8+ years of experience in paid media, performance/digital marketing, growth marketing, or related fields.Experience managing significant media budgets and optimizing across platforms (e.g., Meta, Google, YouTube). Strong understanding of website performance drivers including conversion rate optimization (CRO), landing page strategy, site health, and the interplay between paid media, organic search, and on-site experience. Agency management experience Industry experience in beauty, wellness, ecommerce, or consumer services preferred but not required. **Core Competencies** Strategic & Analytical Thinking: Ability to define growth opportunities, build frameworks, and interpret complex data to drive action. Cross-Functional Leadership and Collaboration: Strong communication and influence skills; able to align stakeholders, drive integrated workstreams, and work collaboratively across marketing, creative, and field teams. A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 16,000 healthcare professionals and team members at more than 1,200 health and wellness offices across 46 states in four distinct categories: Dental care, urgent care, medical aesthetics, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that healthcare can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of five consumer-facing businesses: Aspen Dental, Clear Choice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and AZPetVet. Each brand has access to a deep community of experts, tools, and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.| The Aspen Group (TAG) #J-18808-Ljbffr