Content Marketing & Research Report Editor

Overview Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets. This role is based in our 1710 29th St suite 2044, Boulder, CO 80301, USA office. We are seeking a dynamic Content Marketing & Research Report Editor to join the License Global media content team. This hybrid role combines traditional content production with strategic content marketing to develop, author and research high-impact whitepapers including our flagship Top Global Licensors report. The successful candidate will drive contact acquisition and audience engagement while establishing themselves as a thought leader in the brand licensing industry. Responsibilities Content Production & Research Lead the development and production of License Global's premium whitepaper reports including the Top Global Licensors, Top Global Licensing Agents, Leading Licensees and more. Design, execute and analyze industry surveys to gather market intelligence and insights, all of which inform the whitepaper reports. Write comprehensive, data-driven reports that provide valuable insights to the brand licensing community. Collaborate with, survey and interview industry experts, central figures and licensing professionals to gather primary research. Ensure all content meets the highest editorial standards, provides actionable intelligence and adheres to License Global's tone of voice and style. Maintain editorial standards that reinforce License Global's reputation for trust and integrity. Content Marketing & Strategy Collaborate actively with the Global Licensing Group marketing team on content marketing campaigns to maximize report distribution and engagement and deliver against agreed KPIs. Advise on supporting marketing materials, including executive summaries, infographics, promotional content, content repurposing, social campaigns and more, including additional formats such as video. Optimize content for multiple channels, including digital platforms, email campaigns and event promotion, ensuring SEO best practices for reach. Monitor and analyze content performance metrics to continuously improve acquisition and engagement strategies. Audience Development Implement strategies to drive quality acquisition and engagement from License Global's core audience of licensing professionals. Monitor and evaluate report performance, audience acquisition and engagement pacing against established key performance indicators (KPIs) using Google Analytics, PowerBI and other platforms as needed. Collaborate with Vice President, Content & Strategy; Head of Content and event team to further leverage whitepaper reports via live content, networking events, and other audience engagement opportunities as they arise. Build and maintain relationships with key industry stakeholders and thought leaders. Industry Expertise Develop deep subject matter expertise in brand licensing, consumer products, intellectual property and related business sectors. Stay current with industry trends, market developments and competitive landscape. Represent License Global at industry events and conferences as a content expert, with potential to contribute to live content at trade show events. Contribute to editorial planning and content strategy discussions on the wider License Global content team. Qualifications 3-7 years of experience in content marketing, research or editorial-related roles. Proven track record in producing research-based reports, whitepapers or similar publications. Strong analytical and survey design capabilities. Excellent written and verbal communication skills. Experience with content management systems. Proficiency in data analysis and visualization tools. Knowledge of B2B content marketing and audience development strategies. Understanding of brand licensing, consumer products, intellectual property or related industries (or demonstrated ability to quickly acquire expertise) preferred. Familiarity with B2B publications preferred. Bachelor's degree in Marketing, Communications, Journalism, Business or related field. Personal Attributes Strong project management skills with ability to manage multiple deadlines. Detail-oriented with commitment to accuracy and quality. Collaborative team player with ability to work independently. Curious mindset with passion for research and industry analysis. Adaptable and eager to learn in a fast-paced environment. Additional Information The salary range for this position is $70,000-$80,000 depending on experience We believe that great things happen when people connect face-to-face. That\'s why we work in-person with each other, or with customers and partners, three days a week or more. When you\'re not spending time together in one of our offices or other workplaces - like at an Informa event - you get the flexibility and support to work from home or remotely. We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here\'s some of what you can expect when you join us. But don\'t just take our word for it - see what our colleagues have to say at LifeAt.Informa.com Benefits Our benefits include: Great community: a welcoming culture with in-person and online social events, our Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment Broader impact: take up to four days per year to volunteer, with charity match funding available too Career opportunity: bespoke training and learning, mentoring platforms and on-demand access to courses on LinkedIn Learning; internal job moves supported Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, birthday leave and the option to work from almost anywhere for up to four weeks a year Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount Strong wellbeing support through EAP, mental health first aiders, wellness app access and more Recognition for great work through global awards and kudos programs International collaboration with teams around the world We are not solely focused on a checklist of skills. We value energy and ambition and welcome your application if you match most—though not all—of the listed skills and experience. If you would like to request reasonable adjustments or accommodations to assist participation in the hiring process or in the advertised position, please inform the appropriate Talent Acquisition Partner. Your request will be reviewed in confidence. At Informa, you\'ll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. We are an Equal Opportunities Employer. We base decisions on qualifications and merit and do not discriminate on protected characteristics. See our website for full information. See how Informa handles your personal data when you apply for a job here. #J-18808-Ljbffr