Digital Marketing Manager

Position: Digital Marketing Manager (Chicago, IL) Salary: $75-$85k, commensurate with experience Department: Marketing Reports to: Chief Marketing Officer At Bottleneck Management, we believe in Genuine People. Genuine Hospitality. Our mission is simple: Make someone’s day better. We’re looking for a dynamic, hands-on Digital Marketing Manager to join our marketing team and help drive traffic, sales, and brand growth across our restaurant portfolio. This role is both strategic and tactical, blending direct execution with agency/vendor oversight. The right candidate understands digital platforms deeply, can manage budgets strategically, loves diving into analytics, and isn’t afraid to roll up their sleeves. To succeed, the candidate should thrive in a fast-paced hospitality environment and be energized by wearing multiple hats. This position directly impacts traffic and sales across all brands. Success in this role will be measured by improved digital campaign performance, stronger website conversion, and increased guest traffic driven through digital channels. Position Overview The Digital Marketing Manager will oversee paid social and digital advertising strategy, manage media budgets, optimize website performance, analyze traffic and conversion data, and implement digital tools and campaigns that directly impact restaurant sales. This role requires strong analytical skills, creative problem-solving, budget discipline, and an understanding of the hospitality guest journey. Key Responsibilities Paid Media Strategy & Budget Oversight Manage and optimize paid social and digital advertising campaigns across platforms such as Meta and Google while allocating spend within established budget parameters Optimize campaigns to improve reach, traffic, and conversion performance for restaurant locations Monitor campaign performance and adjust targeting, creative, and spend allocation to maximize results Collaborate with creative team to ensure ad creative aligns with brand voice and campaign objectives Website Management & Optimization Oversee website updates, landing pages, and UX improvements across all brands Ensure site content is accurate, optimized, and conversion-focused Manage SEO best practices in partnership with external vendors Optimize online ordering funnels and reservation pathways Identify and implement improvements to drive higher conversion rates Build landing pages for seasonal campaigns and LTOs Analytics & Performance Insights Own Google Analytics (GA4) reporting and dashboarding Analyze traffic sources, conversion paths, campaign performance, and user behavior Provide clear, actionable insights to marketing leadership Track and report on campaign performance, traffic drivers, and ROI insights Identify trends and opportunities to drive incremental traffic Production & Creative Support Collaborate with the marketing team on digital ad creative and campaign asset production Ensure all digital assets follow brand guidelines across concepts Cross-Functional Collaboration Work closely with the CMO and marketing team to align digital strategy with overall brand initiatives Support acquisition integrations and digital rollouts Assist with additional marketing projects as needed Qualifications 5+ years of digital marketing experience Hospitality or multi-unit restaurant experience strongly preferred Strong proficiency in Google Analytics (GA4) Experience with Meta Ads Manager, Google Ads, and paid search Experience with location-based or geo-targeted digital marketing campaigns Experience collaborating with agencies while maintaining internal control Working knowledge of SEO best practices Experience with website CMS platforms Strong analytical mindset with ability to translate data into action Highly organized and detail-oriented Comfortable working in a fast-paced, evolving environment Self-starter with a “no task too small” mentality What We’re Looking For A performance-driven marketer who understands that marketing exists to drive sales. Someone who can think strategically but execute tactically. A team player who brings positive energy and thrives in collaboration. A professional who is comfortable testing, learning, optimizing, and iterating. Someone who is willing to wear many hats and jump in wherever needed to support the marketing team. Organizational Overview Bottleneck Management operates vibrant, high-energy, approachable restaurants in dynamic neighborhoods and locations nationwide. From the start, we’ve been about genuine people and genuine hospitality. We’ve grown into a crowd-pleasing hospitality juggernaut while continuing to hold our core values close to our hearts. Understand the wants and needs of others Support others through words and actions Empower each team member to excel Enjoy each other, our guests and our time at work We believe it’s our people that make us strong, so we’re committed to finding driven, hospitable, upbeat and intelligent teammates. Whether it’s in our home office or our restaurants, we put hospitality first, like excellent hosts at a party. We offer a fun and supportive working environment with competitive salaries, insurance, 401k, vacation, paid sick days, remote working days, and generous restaurant discounts. Work Environment/Physical Demand Based out of home office in Chicago; three days in office, two remote Must be able to sit at a desk and use hands and fingers to utilize computer/type Must have good hearing for accurate communication with Bottleneck Management employees Must be able to bend and lift up to 50 lbs The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This is not necessarily an all-inclusive list of job-related responsibilities, duties, skills, efforts, requirements or working conditions. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed as assigned. Bottleneck Management provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. An equal opportunity employer Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor. #J-18808-Ljbffr