Local Marketing Specialist

Local Marketing Specialist page is loaded## Local Marketing Specialistlocations: USA - Remotetime type: Full timeposted on: Posted 7 Days Agojob requisition id: JR1002Threshold Brands, backed by private equity, is a powerhouse multi-brand franchisor boasting over $375 million in annual system-wide sales. Our impressive portfolio of 10 brands is dedicated to enhancing homeowners’ lives. Among our standout brands are MaidPro, Men in Kilts Window Cleaning, PestMaster, USA Insulation, Plumbing Paramedics, Heating & Air Paramedics, Granite Garage Floors, Sir Grout, Mold Medics, and Miracle Method.**Job Description:****POSITION SUMMARY**### The Local Marketing Specialist plays an integral role in the Marketing Department, providing support for the overall health of the team. You will serve as the onboarding resource to new franchise owners seeking marketing assistance in their local markets. You will coach franchisees on marketing best practices and help with the planning and implementation of their launch marketing plans. This is a high support role where you would be collaborating with the marketing team and proactively consulting franchise owners with optimizing their marketing plan, leveraging sales driving opportunities, and guiding franchisees on implementing our marketing model.**KEY ACCOUNTABILITIES*** Assist Marketing Department in planning and supervising marketing operations to achieve revenue growth and brand awareness goals* Undertake daily administrative tasks to ensure the functionality and coordination of the department’s activities* Prepare launch marketing plans to support franchisee goals around brand awareness, website traffic and customer acquisition and retention* Lead Marketing virtual training for franchisees on subjects such as execution of marketing plan, understanding digital marketing, and executing direct mail* Work cross-functionally with internal Operations, Sales, Onboarding and Digital teams* Manage the on-boarding marketing process through the first two years of a franchisee’s tenure with MaidPro.* Participate in regular franchisee check-in calls to ensure plan follow-through and adjust the plan according to KPI’s* Respond to franchisees’ marketing-related questions and offer relevant marketing resources* Review accuracy of franchisee marketing performance data and identify opportunities for improving ROI* Provide continual feedback to the internal team to help strengthen the overall onboarding process* Participate in annual Threshold Convention and attend monthly regional franchisee meetings; present when necessary* Stay up to date with the latest marketing trends and competitor activities* Maintain a portfolio and working relationship with franchisees**KNOWLEDGE, SKILLS AND ABILITIES*** Bachelor's degree in marketing or relevant field* 2 - 4 years of marketing or other relevant business experience* Comfortable with data and analytics and providing business analysis* Franchisee experience a plus* Experience in a support and / or consulting role* High proficiency in Microsoft Office suite, especially Excel and Powerpoint* Experience / proficiency with Salesforce* Well versed in Google Workspace (Gmail, G-Chat, Google Drive, etc.) is preferred* Effective listening, strong verbal/phone and written communications skills* High comfort level coaching and advising small business owners* Ability to communicate confidently as an expert in your field* Easily builds trust and rapport with a natural tendency to provide a high degree of personal support* Strong organizational and time management skills; ability to handle many accounts at once* Ability to spot emerging trends**Disclaimer:** This job description is not intended to be all-inclusive. **Salary Range: $60,000 - $65,000****WORKING AT THRESHOLD BRANDS**This is an exciting opportunity to work at a company that genuinely cares about its employees, franchisees, and customers! A company that believes in balance between work-life, that it is okay to have fun on the job, and that invests in its employees by providing challenging opportunities and tools to deliver excellence! If these beliefs ring true to you, we invite you to read on. We help entrepreneurs achieve their lifelong dream of success through business ownership. As a multi-brand franchisor, we plan to deliver multiple home services through individually owned and operated franchisee throughout the United States and Canada. We help our brands deliver superior customer service by providing a high touch National Contact Center, cutting-edge technology, fun and upbeat marketing, and business coaching that adds real value. In a nutshell, our vision is to be *a franchisee-friendly company, empowering entrepreneurs to deliver exceptional services to their communities.*It all began in August 2020, when our flagship franchise, MaidPro, partnered with The Riverside Company (a private equity sponsor). Since then, we’ve been moving at a rapid speed growing both organically and through acquisitions. Today, we are 10 brands strong, supporting MaidPro, Men in Kilts Window Cleaning, PestMaster, USA Insulation, Plumbing Paramedics, Heating & Air Paramedics, Sir Grout, Granite Garage Floors, Mold Medics and Miracle Method. Our strategy is to keep adding great-performing brands to our portfolio, so we’re not slowing down. We’re headquartered in Boston, Massachusetts, but really, we’re all over the map, with more than 400+ franchise locations across North America. COMPANY CULTURE We are a collection of entrepreneurs, out-of-the-box thinkers, hospitality minded innovators. We thrive in a fast-paced, high-energy environment and we are steadfastly committed to adding value to everything we do.We look for people who are natural learners, passionate about their careers and love to help businesses grow. We provide a fun place to work where people are nice, learning is continuous, individuality is respected, and your cutting-edge ideas are welcomed. At the same time, we’re straight shooters. We support each other but we also challenge each other. You will be challenged every day, but it will be the best job you ever had.At Threshold, we’re building a different kind of home services company. One that values teamwork, excellence, diversity, and innovation. If you’re passionate about the world of franchising and like the idea of working for a purpose driven company that’s making an impact in the communities our brands exist, check out our open roles.***Threshold benefits include:***At Threshold Brands, we offer both excellent benefits and a culture that strives to create quality work-life balance.**Our benefits include:*** Medical, Dental, and Vision* Health Savings Account* Short and Long-Term Disability* Life & AD&D Insurance* 401k Retirement Plan with Employer Match* Employee Assistance Program (EAP)* Dependent Care FSA* Accident, Critical Illness, Hospital Indemnity* 8 Holidays and 4 Floating Holidays* Paid Time Off Program #J-18808-Ljbffr