Digital Marketing Specialist

About OnAirParking.com OnAirParking.com has been helping travelers find stress‑free parking solutions near airports for almost ten years. We believe in giving as the most powerful way to live, and we live that by providing travelers with the best prices at top‑tier parking facilities across the country. Job Description Digital Marketing Specialist Los Angeles, CA – Remote Full‑time | Medical, PTO | Posted 11 hours ago As we enter our next phase of growth, we are expanding into new markets and developing innovative products to enhance the travel experience. This is the perfect time to join a proven company with momentum, where your contributions will directly impact our trajectory. Responsibilities Paid Media Management Develop, execute, and continuously optimize paid search campaigns across Google Ads, Microsoft Ads, Facebook, Instagram, LinkedIn, and TikTok. Conduct comprehensive keyword research, ad grouping, and audience segmentation. Build and refine audience targeting strategies based on customer behavior and conversion data. Monitor campaign budgets daily and adjust bidding strategies to maximize efficiency. Create A/B tests for ad copy, creative, landing pages, and targeting parameters. Track and analyze key performance indicators: ROI, CPA, conversion rates, CTR, ROAS. Stay ahead of platform updates, algorithm changes, and industry best practices. Email Marketing Assist with email campaign development, copywriting, and design coordination. Manage email marketing calendar and automated workflow sequences. Conduct A/B testing on subject lines, content, CTAs, and send times. Implement list segmentation strategies to deliver personalized messaging. Monitor deliverability, open rates, click rates, and conversion metrics. Optimize email campaigns based on performance data and customer behavior. Maintain email database hygiene and comply with CAN‑SPAM regulations. Organic/SEO & Social Media Support SEO initiatives through keyword research, on‑page optimization, and content recommendations. Assist with organic social media content creation, scheduling, and posting. Monitor social media engagement and provide timely community management responses. Track organic search rankings, website traffic trends, and engagement metrics. Identify content opportunities based on search trends and customer questions. Collaborate on content strategy to improve organic visibility and brand awareness. Cross‑Functional Collaboration Work with creative teams and external agencies on ad design, landing pages, and copywriting. Collaborate with sales and partnerships teams to align marketing campaigns with business objectives. Coordinate with operations to ensure promotional offers and campaigns are properly implemented. Communicate with external vendors, agencies, and platform representatives. Share customer insights and market trends to inform product and business strategy. What You Bring Required Experience & Skills 1‑3 years of digital marketing experience (internships and relevant coursework count). 1+ years of hands‑on experience managing paid search (Google Ads) or paid social campaigns. Experience in an agency or in‑house marketing environment. Proven ability to manage campaign budgets and optimize for performance metrics. Strong analytical skills with the ability to interpret data and make data‑driven decisions. Excellent written and verbal communication skills. Detail‑oriented with strong organizational and project management abilities. Self‑starter who can work independently in a remote environment while collaborating effectively with team members. Required Technical Skills Google Ads experience managing search, display, and/or shopping campaigns. Facebook Ads Manager proficiency in campaign setup, targeting, and optimization. Google Analytics ability to track, analyze, and report on website and campaign performance. Experience with email marketing platforms. Preferred Technical Skills Google Tag Manager for tracking implementation. HubSpot or similar marketing automation platforms. Basic HTML/CSS knowledge. Experience with Google Search Console, SEMrush, Ahrefs, or similar SEO tools. Familiarity with AI marketing tools. AI & Innovation Mindset Hands‑on experience using AI tools for marketing tasks (content creation, ad copy, image generation, data analysis). Eagerness to learn and implement AI technologies to improve campaign efficiency and performance. Curiosity about emerging marketing technologies and willingness to experiment. Ability to evaluate new tools and platforms for potential business impact. What We Offer Compensation & Growth Competitive base salary commensurate with experience. Equity options with a vested time frame to own a piece of our growth story. Career development in a growing company with expanding markets and products. Work Environment & Culture Fully remote with a preference for the Los Angeles area. Flexible work arrangements that support work‑life balance. Collaborative team culture guided by our belief in integrity and hard work. Benefits & Perks Medical insurance. Flexible PTO policy to ensure proper rest and work‑life balance. 12 paid holidays (U.S.-based employees). Paid sick leave. Training and networking opportunities; we invest in your professional development. Professional development. Networking opportunities within the travel and parking industries. Direct mentorship from leadership team. This is more than a job; it’s an opportunity to be part of a growing company that’s transforming how travelers experience airport parking. If you’re energized by building win‑win partnerships and want to make a meaningful impact, we’d love to hear from you. OnAirParking.com is committed to providing equal employment opportunities to all employees and applicants without regard to race, color, national origin, ancestry, citizenship status, religion, sex, gender, pregnancy, sexual orientation, military status, veteran status, marital status, age, disability, genetic information, or any other protected status in accordance with all applicable federal, state, and local laws. OnAirParking.com (Noson, Inc.) – Making travel simpler, one parking spot at a time. #J-18808-Ljbffr