Marketing Manager (SEO / PPC / Lead Generation)

Reese Roofing & Construction is a veteran-owned, family-operated roofing and general contracting company serving the Brandon, Florida area. As a fast-growing business focused on craftsmanship, service excellence, and measurable results, we are seeking a Performance Marketing Manager to lead and execute our digital marketing and lead generation strategy. This role is responsible for consistently generating high-quality inbound leads that convert into revenue. The Performance Marketing Manager will take ownership of campaign execution, performance optimization, and marketing systems that directly support company growth. This is a hands‑on, results-driven position where success is measured by lead quality, conversion performance, and direct contribution to revenue growth. Key Responsibilities Own and execute integrated SEO, PPC, and lead generation strategies to drive qualified traffic and high-quality leads. Optimize local search presence, including Google Business Profile and local SEO performance. Manage and improve digital advertising campaigns across platforms such as Google Ads and Meta Ads Manager. Build, test, and refine lead generation funnels, landing pages, and conversion tracking systems. Monitor and analyze campaign performance using key metrics such as cost per lead (CPL), cost per acquisition (CPA), and return on ad spend (ROAS). Ensure alignment between marketing activity and sales outcomes through proper tracking, reporting, and CRM integration. Collaborate with internal team members to ensure effective lead handoff and performance visibility. Manage and scale advertising budgets while improving efficiency and lead quality. This role plays a critical part in the company’s growth and requires a proactive, performance-focused approach to marketing execution and optimization. Required Qualifications Minimum 3+ years of hands‑on experience managing SEO, PPC, and digital lead generation campaigns for local service-based businesses (home services experience strongly preferred). Proven track record of generating qualified leads through Google Ads, Meta Ads Manager, and local SEO strategies (including Google Business Profile optimization). Demonstrated ability to manage campaigns tied directly to revenue outcomes, not just traffic or impressions. Strong proficiency with Google Analytics, Google Search Console, and CRM systems for performance tracking, reporting, and lead management. Experience building, optimizing, and managing lead generation funnels, landing pages, and conversion tracking systems. Ability to manage and scale digital advertising budgets while improving cost efficiency and lead quality. Strong understanding of key performance metrics including cost per lead (CPL), cost per acquisition (CPA), and return on ad spend (ROAS). Experience aligning marketing performance with sales outcomes and working alongside sales teams to improve conversion rates. Highly accountable, self‑managed, and results‑driven with the ability to take ownership of performance without constant oversight. Applications without specific campaign examples and performance metrics will not be considered. Additional Requirements Must provide examples of campaigns personally managed, including performance metrics (CPL, CPA, ROAS, or similar). Must be able to clearly explain strategy, decision-making process, and results from past campaigns. Must be comfortable working in a fast‑paced, performance-driven environment with clear expectations and measurable outcomes. Preferred Qualifications Bachelor’s degree in Marketing, Business, Communications, or a related field. Experience working in roofing, construction, or other home services industries. Hands‑on experience using SEO tools such as SEMrush or Ahrefs for keyword research, competitor analysis, and performance tracking. Experience working with CRM and marketing automation platforms such as GoHighLevel, HubSpot, or Proline. Time Off & Work-Life Balance Paid time off (PTO) after probationary period. Paid holidays (company‑recognized). Consistent schedule with expectations aligned to business needs. Opportunities for hybrid work based on performance and company needs. Training & Professional Development Full onboarding and training on all systems (CRM, dialer tools, roofing basics). Ongoing coaching to improve communication, scheduling, and customer interaction. Clear path for advancement within the company. Career growth opportunities in Sales, Operations, or Management. Company Culture & Perks Work with a veteran‑owned, family‑operated, and locally supported company. Team environment focused on accountability and performance. Modern tools and systems to support efficiency (CRM, automation, AI tools). Recognition for performance, milestones, and customer service. Fast‑growing company with long‑term stability. Team events, lunches, and community involvement opportunities. Meaningful Work Help homeowners protect one of their most important investments. Be part of a team delivering reliable, high‑quality roofing solutions. Contribute to a company focused on service, craftsmanship, and long‑term relationships. #J-18808-Ljbffr