Director, Brand Marketing

Overview We’re looking for a Director, Brand Marketing who thrives in an in-house, multi-brand environment to join the team in St. Louis, MO. This is someone who knows how to balance big-picture strategy with hands-on execution and can lead brands from idea to impact across channels. This role is about driving revenue, shaping brand futures, and making data-backed decisions that actually move the needle. Why this role is different You’ll support and scale a portfolio of brands, not just one. You’ll work in-house, close to the business, customers, and outcomes. You’ll lead go-to-market strategies that connect brand, product, sales, and consumer insight into one powerful engine. What We Do What began in Nick Tacony’s basement as a post-war, start-up company over 75 years ago has since grown into an internationally recognized global products company with multiple offices, 300+ employees, and, successful sales in over 100 countries. Now operating under experienced 3rd generation family leadership, the Tacony Corporation (“Tacony”) is ready to write its next chapter as a distributor, manufacturer, wholesaler, and, marketer of diverse and innovative products in the sewing, home floor care, and, commercial cleaning marketplace. e aren’t just looking for anybody, we are dedicated to finding someone who enjoys what they do, enjoys the people they work with and for, and want to be part of a growth oriented, people first, purposeful organization that is dedicated to the customer and its mission and vision. What You\'ll Do Own and drive marketing objectives that fuel growth across a multi-brand portfolio Translate brand vision into clear strategies, actionable plans, and standout execution Lead cross-functional go-to-market launches that build awareness, acquisition, and retention Ensure brand consistency and excellence across all channels and touchpoints Use consumer insights, data, and analytics to measure ROI, optimize spend, and sharpen strategy Lead, coach, and develop a high-performing brand marketing team against KPIs and long-term goals Collaborate with internal partners and select agency teams to create demand and competitive advantage Stay ahead of industry trends, competitors, and white-space opportunities to shape future pipelines What You\'ll Need Bachelor’s degree in Marketing, Business, or related field (Master’s preferred) 7+ years of brand marketing experience within a CPG organization, with meaningful in-house experience supporting multiple brands 3+ years of people leadership experience Proven success leading brands across B2B and DTC channels Strong track record developing brand strategies and executing integrated marketing programs Deep expertise in consumer insights, brand analytics, and go-to-market execution Exceptional communication skills and the ability to influence cross-functionally Non-Negotiable This role requires in-house brand leadership experience. Agency experience is a plus—but owning brands day-to-day, balancing multiple priorities, and driving outcomes from the inside is essential. What We Offer As an employee at Tacony, you receive more than just a paycheck. Our total compensation package includes performance-based incentives, comprehensive medical/dental/vision programs with health savings account (HSA) or flexible spending account (FSA) options, on-site workout center, as well as company paid life insurance, a generous paid time off (PTO) program including paid holidays and a volunteer day, and a rich 401K with employer matching contribution! #J-18808-Ljbffr