
Staff Writer, Aging & Longevity
Pillar4 Media, Raleigh, NC, United States
The Opportunity
Pillar4 Media is seeking a Staff Writer to join its fast-growing team.
You'll work closely with senior leadership and other team members to write and edit in-depth service and product reviews across a range of topics for a leading aging-focused website.
Pillar4's mission is to help people live their best days, starting with their best night's sleep. Our vision is to build the #1 content and commerce engine connecting consumers directly to the best brands in all four pillars of health and wellness: sleep, fitness, nutrition, and mental health.
What You'll Be Doing
Reporting to the Director of Content, the Staff Writer will:
Write in-depth product reviews, comparisons, and roundups ("best of" lists). These will require writing in a voice that's captivating, deeply knowledgeable, and approachable. These reviews will be long-form and comprehensive ranging from 2,000-6,000 words each, with the target being 2–4 stories weekly.
Conduct deep research in peer-reviewed journals and other scholarly sources and translate this knowledge for a wider audience.
Cultivate relationships with medical advisory teams and be able to work through expert medical review edits.
Optimize/re-write existing content as our style guidelines, testing standards, and editorial standards evolve and improve.
Uphold our high standards for editorial excellence as well as SEO and CRO best practices. Each piece of content must be optimized, on brand, targeted to meet our marketing goals, and delivered on time.
Participate in product and service testing to be leveraged by you and P4 team members for in-depth insights.
Leverage the P4 scholar program to expand your expertise and citable credentials.
What You Bring
Proven and citable experience, certifications, and other noteworthy authority in the categories in which you are writing
2–3 years of e-commerce writing experience ideally with a portfolio of existing author bylines on credible content-focused websites
Excellent written and verbal communication skills with an eye toward SEO, click, and conversion rate optimization
Knowledge of AP style
Proven ability to juggle multiple projects at once and self-direct timelines
Drive to quickly gain expertise on a subject matter that might be foreign to you
Familiarity working in a challenging, fast-paced environment
Experience working in common CMS platforms like WordPress
Copy editing experience is preferred but not required
What We Look For
Openness to feedback and collaboration : You'll be working closely with folks across different teams, so you'll need to be open to the process and accepting of feedback and critique.
Strong communication skills : You'll have the ability to build relationships with external stakeholders, report up to internal stakeholders, and foster strong alignment within your team.
Alignment with Pillar4’s culture : We live by our values and expect our team to buy in.
Act with focus
Get after it
Grow without limits
Build the team
Obsess Over Customers
Commit to Service
Entrepreneurial spirit : Our team members act like entrepreneurs in that we are incredibly driven, agile, goal-oriented, and are always up for a challenge.
Why You Should Join Us
Results : Pillar4 has built the #1 digital media company in the sleep health and hygiene space and is profitably expanding into fitness, nutrition, and mental health verticals.
Stability : We are privately owned, have a holding period of 'forever,' and have significant cash to invest.
Exposure : You will have a front-row seat in growing a business. Your teammates have built and sold companies, managed hundreds of employees, and run campaigns with Fortune 500 brands.
Market landscape : The $4 trillion health and wellness market is a highly relatable industry that is transforming. There's no better time than now to be building a business in this space.
Career growth : There is no cap on growth, promotions, or the opportunity to own and put your stamp on important projects. Prove your value and you will be rewarded accordingly.
Learning : We are a mighty team with subject matter experts in creative, branding, content strategy, SEO, paid media, and more. The opportunity to grow new skills and learn from smart people is endless.
Impact-focused : Opportunities to take part in our quarterly initiatives with organizations like Beds for Kids and The Green Chair Project and help respond to the critical needs of our local communities.
Fun : The team has a high bar for excellence but also a real interest in each other and making work fun.
The Package
Base salary and performance-based bonus commensurate with experience. At Pillar4, you'll have access to competitive benefits, including health insurance, 401k, a monthly wellness stipend for house cleaning, gym membership, grocery delivery or massages, and cell phone reimbursement.
Who We Are
Launched in 2017, Pillar4 Media operates a portfolio of websites that help consumers live their best days, starting with their best night's sleep. We aim to educate consumers about whole body health and wellness and help them make better, faster purchase decisions to improve their health.
We also partner with the leading direct-to-consumer brands in our markets to grow their businesses online. Our current portfolio includes the following:
Mattress Advisor, launched in 2017
Mattress Nerd, acquired in 2018
Sleepopolis, acquired in 2020
Mattress Clarity, acquired in 2020
The Fit House, launched in 2021
Garage Gym Reviews, acquired in 2021
Sleepyti.me, acquired in 2022
Sleep Advisor, acquired in 2022
BarBend, acquired in 2023
Breaking Muscle, acquired in 2023
Partnerships with leading direct-to-consumer brands and media companies to grow their businesses.
All applicants are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, gender identity, or any other discriminatory factors.
At this time, Pillar4 will not sponsor a new applicant for employment authorization, or offer any immigration related support for this position (i.e. H1B, F-1 OPT, F-1 STEM OPT, F-1 CPT, J-1, TN, E-2, E-3, L-1 and O-1, or any EADs or other forms of work authorization that require immigration support from an employer).
All offers are subject to a background check.
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