Marketing Coordinator

Overview Title: Marketing Coordinator (Marketing Operations & Digital Systems) Reports to: Chief Marketing Officer Pay Range: $45,000 - $60,000 Location: Remote, Occasional Market Travel About Central Rock Gym Central Rock Gym isn’t just a climbing gym — it’s a community-powered space where confidence is built, limits are challenged, and everyone is welcome. From first-time climbers nervously tying in to seasoned athletes projecting hard routes, CRG is a place where people come to grow — physically, mentally, and socially. Our gyms are vibrant, high-energy environments that combine world-class climbing with fitness, youth programs, and a strong sense of belonging. What truly sets us apart isn’t just the walls — it’s the people who create the experience every day. Summary The Marketing Coordinator supports the digital infrastructure and operational systems that power marketing across ~30 locations for Central Rock Gym. This is a detail-oriented, technically minded role responsible for website management, local search visibility, listings accuracy, reporting, and scalable marketing processes. This role blends marketing execution with systems thinking. The ideal candidate is comfortable working inside CMS platforms, managing structured data, improving workflows, and using automation, AI, and technology to increase efficiency and performance. Success in this role means building reliable, repeatable systems that improve discoverability, conversion, and engagement across all gyms. Core Responsibilities Website & Digital Platform Management Own day-to-day administration of the CRG website and membership pricing widgets in our member management system, Rock Gym Pro Build pricing widgets, landing pages, content publishing, QA Maintain accurate location data, schedules, program offerings, and landing pages Create and update conversion-focused pages (classes, camps, parties, promotions) Ensure all registration, booking, and checkout experiences function reliably and convert effectively across locations Implement SEO best practices (metadata, schema, internal linking, structured content) Monitor site performance, user behavior, and conversion metrics; recommend UX and funnel improvements Identify opportunities to leverage automation and AI tools to streamline updates and workflows Listings Management & Local SEO Manage and standardize business listings across all platforms (Google Business Profiles, Apple Maps, Yelp, etc.) Maintain structured, consistent NAP data, hours, photos, categories, and services Optimize listings for search visibility and conversion Track local search performance and identify trends by location/season Partner with Growth/SEO to execute improvements at scale Reviews & Reputation Operations Support local GMs in monitoring and responding to reviews across platforms using standardized brand guidelines Implement review generation programs and in-gym prompts Analyze sentiment and feedback trends; provide reporting and actionable insights to Ops Escalate and support resolution of issues affecting ratings or experience Marketing Data & Reporting Support Growth team in tracking core KPIs (traffic, leads, listing performance, engagement, reputation metrics) Use data from Rock Gym Pro to inform prioritization and decision-making Field Marketing Systems & Programs Support execution of corporate, residential, and community marketing initiatives Develop scalable toolkits and materials for local use Coordinate outreach tracking, follow-ups, and reporting Ensure consistency of messaging and representation across locations Intake & Workflow Management Own the intake process for field marketing requests Triage, prioritize, and route work across teams Build scalable processes, templates, and SOPs What Success Looks Like Website content is accurate, optimized, and easy to update Listings are consistent and highly visible in local search Reporting provides clear, actionable insights Field requests are handled efficiently through repeatable systems Marketing operations run smoothly with minimal manual overhead Requirements 3+ years in marketing operations, digital marketing, or multi-location marketing support Experience managing CMS platforms and structured content Familiarity with SEO, local listings, and reputation tools Strong systems thinking and process design mindset Comfortable working with data and performance metrics Keen interest in improving workflows with automation or AI tools Skills & Tools CMS platforms (WordPress/Webflow or similar) Listings/reputation tools (Yext or similar) Member management experience (Rock Gym Pro preferred) Project management tools (Asana, Monday, Airtable, etc.) Google Analytics / Looker Studio or similar Spreadsheets & reporting Canva/Adobe for light production work Nice to Have Experience in fitness, hospitality, retail, or membership businesses Multi-location or franchise marketing experience Print production and vendor coordination Local SEO at scale #J-18808-Ljbffr