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Product Marketing Manager

Talent Wave Associates, Appleton, WI, United States


Are you ready to lead market strategies and drive growth in innovative packaging solutions? Our client is seeking a strategic and dynamic leader to develop and execute market segment strategies that elevate revenue and profitability. Collaborating closely with cross-functional teams, you will identify product portfolio gaps and create go-to-market strategies to achieve growth targets. Responsibilities Market Segmentation & Strategy: Analyze competitive landscapes, drive product innovation pipelines, and execute market strategies. Consumer Insight Programs: Lead initiatives to gain insights from B2B and B2C customers, conducting focus groups and demographic studies. Product Launch & Market Entry: Collaborate with leadership on go-to-market strategies, build customer relationships, and support new product launches. What We Value Eagerness and ability to learn Proactive, self-starter attitude Strong communication and strategic orientation Results-oriented and customer-focused approach Qualifications Bachelor's Degree, MBA preferred Experience with flexible packaging and new packaging materials Strong verbal and written communication skills Ability to motivate cross-functional stakeholders Strong finance skills and understanding of the pharmaceutical and medical industry At Talent Wave Associates, we connect outstanding talent with exceptional opportunities. We're proud to be an Equal Opportunity Employer and are committed to fostering an inclusive, people-first recruiting experience. Ready to ride the wave of opportunity? Apply today! #26-00167 #J-18808-Ljbffr