
Product Marketing Manager
Talent Wave Associates, Appleton, WI, United States
Are you ready to lead market strategies and drive growth in innovative packaging solutions?
Our client is seeking a strategic and dynamic leader to develop and execute market segment strategies that elevate revenue and profitability. Collaborating closely with cross-functional teams, you will identify product portfolio gaps and create go-to-market strategies to achieve growth targets.
Responsibilities
Market Segmentation & Strategy: Analyze competitive landscapes, drive product innovation pipelines, and execute market strategies.
Consumer Insight Programs: Lead initiatives to gain insights from B2B and B2C customers, conducting focus groups and demographic studies.
Product Launch & Market Entry: Collaborate with leadership on go-to-market strategies, build customer relationships, and support new product launches.
What We Value
Eagerness and ability to learn
Proactive, self-starter attitude
Strong communication and strategic orientation
Results-oriented and customer-focused approach
Qualifications
Bachelor's Degree, MBA preferred
Experience with flexible packaging and new packaging materials
Strong verbal and written communication skills
Ability to motivate cross-functional stakeholders
Strong finance skills and understanding of the pharmaceutical and medical industry
At Talent Wave Associates, we connect outstanding talent with exceptional opportunities. We're proud to be an Equal Opportunity Employer and are committed to fostering an inclusive, people-first recruiting experience. Ready to ride the wave of opportunity? Apply today! #26-00167
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