Digital Marketing Specialist

Digital Marketing Specialist (B2B Manufacturing) Location: Hybrid (We are SOUTH of Twin Cities/Minnesota. Please do not apply if you do not live within daily driving distance.) Reports to: Marketing Director Industry: B2B Machine Manufacturing / Capital Equipment Role Overview We are seeking a Marketing Specialist to support demand generation and content visibility for our B2B machine manufacturing business. This role is execution-focused and ideal for someone with 1–3 years of experience who wants to build deep skills in industrial SEO, content marketing, and paid digital campaigns . You will refine and execute marketing that support long sales cycles, technical buyers, and high-value capital equipment purchases. You’ll work directly with Marketing Director and engineering teams to create content that explains how our machines work, how manufacturing problems are solved, and how automation helps food, beverage, and product companies run better. You’ll be working with family of companies which Excelis owns, creating content about real machines solving real production problems. If you’re curious about engineering, technology, and how complex products are marketed, this role offers hands‑on experience in a professional manufacturing environment. Key Responsibilities SEO & Content Marketing Execute on-page SEO best practices (metadata, internal linking, keyword optimization) Publish and optimize blog posts, case studies, and landing pages Support content planning around machine applications, industries, and buyer questions Use tools like Google Search Console and basic SEO platforms to monitor performance Paid Digital Campaigns Set up, manage, and optimize campaigns on: Google Ads LinkedIn Ads AI‑assisted ad platforms (Performance Max, LinkedIn AI optimization, etc.) Write and test ad copy for technical B2B audiences Monitor performance, and basic conversion metrics Support landing page alignment and conversion optimization Social Media (B2B‑Focused) Create and schedule organic social posts (primarily LinkedIn) Repurpose content from blogs, videos, and trade shows Support employer brand and thought leadership initiatives Analytics & Reporting Track campaign performance and website metrics Prepare simple monthly reports on traffic, leads, and engagement Maintain clean marketing data in CRM and marketing platforms (Zoho, SquareSpace, WordPress) Brand Marketing, Trade Show & Sales Support Help prepare content for trade shows, assist with pre and post‑show campaigns. Ensure content aligns with brand voice and accuracy standards Coordinate with sales on content and lead handoff Help prepare for product launches, and internal communications Who Should Apply 1–3 years experience in digital marketing (Experience in manufacturing, industrial, or technical B2B preferred) Has hands‑on experience with: SEO fundamentals, Google Ads and LinkedIn Ads CRM Buyer Journey Development and familiarity with CRM (Zoho) Website platforms (Squarespace and WordPress) Strong writing skills for technical or professional audiences Comfortable working with analytics and performance data Organized, detail‑oriented, and able to manage multiple projects Excelis Packaging Automation is a B2B industrial equipment manufacturer. We build innovative, durable equipment in North American that performs with precision. We partner with clients and build machines/solutions for food and beverage, household, cosmetic and pharmaceutical manufacturers. The position will focus on marketing: Manufacturing filling, capping, padding, labeling machines that move, sort and get products ready to ultimately go to a retailer and then the consumer. Engineering‑driven products & content about automation machinery and solving customer problems. The Marketing Specialist role is a new position, in a small company with 4 sub brands, so there is lots of variety and independence. #J-18808-Ljbffr