Marketing Director – Social Media Specialist (Healthcare)

Marketing Director - Social Media Specialist Candidate must have experience in long-term care and healthcare. Location: Landmark Management Solutions, LLC located in Haverhill MA, 01832 Job Type: Full-time Salary: $110,000 - $120,000 About Us Landmark Management Solutions, LLC is a premier skilled nursing organization dedicated to providing compassionate care and a vibrant lifestyle for our residents. We believe in the power of storytelling our vast clinical programming successes to showcase our exceptional care, our dedicated staff, and the wonderful lives of our residents. We are looking for a creative, tech-savvy Marketing Director who can amplify our voice online and build meaningful connections in the digital space. Job Summary Are you a social media guru with a passion for senior care? We are seeking a dynamic Marketing Director to lead our community’s marketing efforts, with a primary focus on developing and implementing creative, data-driven social media strategies. You will manage our digital presence, create engaging content, and build our brand reputation to drive occupancy. Key Responsibilities Coordinating Clinical Programming Content Marketing: Create, develop, and manage marketing materials that highlight our vast clinical programming success. Social Media Management: Create, curate, and manage all content across platforms (Facebook, Instagram, LinkedIn, TikTok) to showcase daily life, events, and staff highlights. Digital Strategy: Develop and execute comprehensive social media campaigns aimed at families and healthcare professionals. Content Creation: Capture high-quality photos and videos of residents and activities, ensuring HIPAA compliance and positive storytelling. Reputation Management: Monitor online reviews, respond to comments, and maintain a positive online brand reputation. Analytics & Reporting: Track KPIs (engagement, reach, conversion rates) and provide actionable insights to improve performance. Community Outreach: Collaborate with the center marketing teams to promote community events and increase brand visibility within the local community. This includes working extensively with center marketing, admissions and clinical liaison for local senior community outreach. Website Management: Act as liaison between the companies website designer, the principal and the center marketing teams to constantly update the newly developed center and adult day health websites. Crisis Management: Act as liaison between the companies Crisis Management Consultants, Corporate/Center leadership and the Media. Qualifications Bachelor’s degree in Marketing, Communications, or related field. 5-10 years of experience in marketing, with a specialized focus on social media management. Previous experience in long-term care, assisted living, or healthcare is strongly preferred. Proficiency in social media management platforms (e.g., Hootsuite, Sprout Social) and graphic design tools (e.g., Canva, Adobe). Strong storytelling skills with the ability to create engaging video and written content. Understanding of HIPAA and healthcare compliance in digital marketing. Why Join Our Team? Competitive compensation package. Health, Dental, and Vision insurance. 401(k) with company match. Paid time off (PTO) and company holidays. Supportive team environment dedicated to care. If you are a storyteller passionate about improving the lives of seniors through digital engagement, we want to hear from you! Equal Opportunity Employer. #J-18808-Ljbffr