Social Media Manager

Overview American Hometown Media, based in Nashville, TN is looking for a Social Media Manager to join the justapinch.com team. Justapinch.com, launched in 2011, has amassed the largest repository of user-posted recipes in digital media and is proud of its unique heritage: Real Recipes from Real Home Cooks. Justapinch.com is seeking a highly strategic and execution-focused Social Media Manager to lead day-to-day social media operations and drive measurable audience growth across multiple platforms. This is a high-ownership role ideal for someone who understands both the creative and analytical sides of social media. We’re looking for someone who not only enjoys creating content but also understands how to grow audiences, increase engagement, and drive measurable traffic. This is a full-time, in-office position located in the Nashville area. What You’ll Do Daily Execution & Content Creation Manage and publish daily content across Facebook, Instagram, Pinterest, X, TikTok, YouTube, and emerging platforms. Use scheduling tools (Hootsuite) to ensure consistent execution Create original content – not just reposting, but building compelling social-first material Adapt and repurpose long-form content into platform-native formats Perform light photo editing, basic design, copywriting, and layout formatting Growth Strategy & Traffic Development Own the social growth strategy across all channels Help shift traffic from third-party content platforms back to owned digital properties Develop platform-specific strategies based on performance data Identify opportunities to improve referral traffic amid shifting algorithm landscapes Test new formats, trends, and distribution strategies Analytics & Optimization Track performance metrics and engagement trends Provide clear reporting and actionable insights Understand platform rules, algorithm behaviors, and best practices Continuously refine strategy based on performance data What We’re Looking For 3–5 years of professional social media experience Currently managing and posting to multiple platforms on a regular basis Strong understanding of platform best practices and algorithm trends Experience with scheduling tools Basic design and photo editing skills (Photoshop or similar preferred) Strong copywriting and communication skills Comfortable working in a CMS Highly organized, independent, and proactive We’re looking for someone who thrives in a small team environment, enjoys autonomy, and can confidently own social strategy and execution from start to finish. Work Environment Full-time, in-office role (Monday–Friday) Flexible scheduling within standard business hours Collaborative, casual workplace culture Direct exposure to executive leadership Compensation & Benefits Base salary: $60,000–$80,000 100% company paid Dental, Vision, and Medical coverage (no employee payroll deductions) 11 paid Holidays per year Paid time off (Vacation + Sick): 10 vacation and 5 Sick days 401K with company match. Company-paid Life Insurance Company-paid Short Term Disability Stock options We offer a variety of voluntary benefits (paid by the employee), including HSA, FSA, Pet Insurance, Additional Life and Disability, etc. #J-18808-Ljbffr