
Events Marketing Manager - Sport Travel
Marathon Tours & Travel, Boston, MA, United States
Marathon Tours & Travel
Events Marketing Manager
Salary Range $70,000 - $80,000
Location: Hybrid role based in our Boston, MA office; you must be within commuting distance (within the state).
Destination Sport Experiences, through its global sports travel brands Marathon Tours & Travel and Sportive Breaks, caters to those who want to participate in the best cycling, running, and triathlon events worldwide. Marathon Tours & Travel and Sportive Breaks offer tours, travel packages, and guaranteed entry to marathons, cycling events, and long‑distance triathlons, together with VIP hospitality access to many of the top professional cycling events and management of travel programs for mass participation events.
We are a proud partner of the Abbott World Marathon Majors and work closely with major sports event organisers across the globe. Our team are also keen runners, cyclists, and triathletes, so we understand the needs of competitors.
https://www.destinationsportexperiences.com/
Typical Day
Lead the end‑to‑end development of the Adventure Marathon Race Series website, ensuring the platform reflects the brand vision and supports long‑term growth within the sports and endurance market.
Own the creative direction for each Marathon Tours & Travel‑owned event brand, building distinctive identities that resonate with global running communities.
Help strengthen and manage partner and sponsor relationships , maximizing brand‑building opportunities with sports industry stakeholders.
Take full ownership of the project’s email marketing ecosystem , including strategy, design, content creation, list growth, segmentation, analytics, and deployment of both marketing and transactional communications.
Oversee and grow multiple social media channels , setting content strategy, tone of voice, engagement goals, and performance metrics tailored to sports audiences.
Lead on‑site marketing execution during race weekends, ensuring brand consistency, participant engagement, and alignment with operational delivery.
Direct digital advertising strategy in collaboration with our Meta and Google Ads specialists, optimizing campaigns for reach, conversion, and ROI within the endurance sports market.
Drive PR and media visibility , working with our PR agency to secure coverage across sports, travel, and lifestyle outlets.
Maintain and evolve event websites , ensuring SEO best practices are implemented and continuously improved with support from the Content Manager.
Manage content distribution to third‑party sales channels, ensuring accuracy, consistency, and timely updates.
Report confidently and proactively on marketing performance, insights, and strategic recommendations to the Head of Marketing and Business Development Officer.
Assist the Head of Marketing in managing vertical channels and relationships with publishing houses.
Qualifications
Bachelor’s degree (preferably in marketing)
Minimum of 2 years’ experience in marketing communications
Highly organized with strong prioritization skills
Experience managing projects to successful outcomes
Strong communication and relationship‑building skills
Ability to work under pressure and meet deadlines
A collaborative mindset and the ability to work across both small local teams and a wider global organisation
Tools & Technical Skills
CMS Management (e.g., WordPress)
Email platforms (e.g., Mailchimp, Klaviyo, or similar) and CRM/ESP integrations
Analytics: GA4, Looker/Data Studio, Meta/Google Ads managers, UTM discipline
Social publishing/listening tools (e.g., Sprout, Hootsuite, Later)
Basic creative tooling proficiency (briefing in Figma/Canva/Adobe; asset specs)
Benefits
The opportunity to work with world‑class professional sporting clubs
Hybrid working model
Highly competitive salary
Guaranteed day off on your birthday
The opportunity to sample top‑level hospitality packages at stadiums across the world
Supplier‑hosted networking events
Company‑funded parties
Opportunity for progression
Funded training
Access to wellness hub with various discounts including discounted gyms & retail providers
Access to discounted hotels & sporting event tickets
So if you are looking for your next challenge, take a look and get in touch; we'd love to hear from you!
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