Marketing and Communications Coordinator

Candidate Experience Candidate Experience Marketing&Communications Coord-BC-Marketing&Pub Rel - 12916 Posted 2 days ago US:WI:Green Bay:3201 Eaton Road | Bellin College Description POSITION SUMMARY: This position has the responsibility of building greater public awareness of the College and cultivating relationships with target audiences through a range of marketing, public and media relations functions including writing and that promote, enhance and grow the brand. REPORTING STRUCTURE: This person reports to the Executive Director of Marketing. KEY DUTIES AND EXPECTATIONS: Responsibilities include, but are not limited to, the following: Creates and implements a marketing and communication plan that effectively promotes the College to internal and external audiences. Supports the mission, vision, values, and purposes of the college in all marketing efforts. In collaboration with the Executive Director of Marketing, plans and supports the development and execution of integrated marketing and communication plans, creates and sustains a consistent and successful brand identity and brand voice, along with a positive media image. Proactively promotes the College through effective communications with a broad spectrum of internal and external audiences. Ensures all publications follow brand guidelines and maintains brand assets. Serves as the main contact for external news coverage by taking advantage of the full range of media platforms and opportunities for engagement. Responsible for the College’s varied and integrated communications products including newsletters, online and web communications, and media placements. Ensures messaging is clear, consistent, and tailored to healthcare/academic audiences. Cultivates relationships with the community (businesses and associations, media outlets, schools, parents etc.) and identifies opportunities for publicity. Manages and maintains all social media platforms for the College, utilizing the communication and marketing plan to deliver strategic messages. Stays current on industry trends to assist with the development of effective marketing and communications tools. Utilizes Adobe Creative Cloud to create print and digital marketing collaterals. Provides support to Bellin College’s website in collaboration with the Executive Director of Marketing and the IT department. Recruit and supervises student bloggers to increase awareness of the College and its programs. Facilitates and coordinates internal projects across departments – admissions, academics, advancement, leadership. Writes, develops, and submits press releases, articles, and statements for publication. Evaluates the effectiveness of public relations activities and programs, gather external and internal feedback through a variety of sources and adjust plans and activities accordingly. Supports College events through storytelling, promotion and photography. Highlights faculty research, student success stories, and community impact. Assists with the establishment and evaluation of strategic and long-range goals of the Marketing Department. Participates in the College wide efforts related to continuous quality improvement. Maintains professional confidentiality. Promotes effective and positive working relationships with internal and external customers. Assists with a variety of projects as delegated or as appropriate to the position. Serves as a member of College committees. QUALIFICATIONS: Education – Licensures: Bachelor’s degree in communications, public relations, journalism, or English. Experience: A minimum of two years of experience in communications, public relations and social media required. Media relations and strong copy writing and proof writing skills crucial. Must have experience working with Microsoft Office, Adobe Creative Cloud, and social media management platforms. Higher education experience preferred. Knowledge: Knowledgeable about the regional community. Working knowledge of public relations tactics, communication strategy, social media management and integrated marketing communication trends a must. ABILITY AND CHARACTERISTICS: Strong communication skills, to include technical and creative writing, along with graphic design knowledge. Demonstrates customer service ethics including a friendly and helpful attitude. Strong attention to detail and organizational skills a must. Flexible, works well under pressure, demonstrates initiative, self-directed. Must be organized, attentive to detail, have the ability to maintain accurate records exercising discretion with confidential information. Supportive of the College’s mission, vision, purposes, and values. Why Bellin College? Bellin College was founded in 1909 and has a distinguished reputation for providing students with a high-quality education which prepares them for the demands of the rapidly changing healthcare environment. Our mission is dedicated to educating healthcare professionals through innovation, leadership, and service that promotes lifelong learning and excellence. Our knowledgeable graduates are sought after by employers, and they are committed to making a difference for their patients. We are a fully accredited health sciences college with degree programs in: Nursing Diagnostic Medical Sonography Radiation Therapy Surgical Assisting Graduate Nursing Physical Therapy Bellin College has small class sizes, a focused curriculum, faculty, and staff committed to student success, state of the art simulation areas, and extensive hands‑on lab and clinical practice opportunities that provide a unique learning environment. Our values of Excellence, Integrity, Community and Caring prepares our graduates for academic and professional success. Bellin College is a part of the Bellin Health system. Why Bellin Health? With so many amazing healthcare organizations in this area, why Bellin? Bellin Health offers a proud, local history spanning more than 100 years. Our personalized patient care model is only the beginning of what you will experience as we foster population health transformation and innovation to serve our communities. You can be part of an exciting dynamic place that offers an employee‑first culture, work‑life balance, and career advancement & growth opportunities. This culture allows our organization to attract elite talent, like yourself! Bellin Health Values: B R E A T H Additional perks include: Top-notch benefits: 401(k) with matching, paid time off, competitive health insurance, wellness programs to keep you and your family healthy, tuition reimbursement, and more Preventative care focused medical coverage that includes free visits to: Bellin primary care providers, Urgent Care & Fast Care facilities, physical therapy sessions and any labs required during these visits Access to online continuing education for professional and career development Empowerment to shape your work environment, encouragement to improve processes and create efficiencies, and support when seeking opportunities for growth. Culture that encourages self-care and provides you with opportunities to be your best self at work and at home Be a member of a passionate workforce, that feels like family and is driven to provide exceptional patient care with a strong focus on community. Bellin Health is an Equal Opportunity Employer. #J-18808-Ljbffr