Digital Marketing Specialist

Where Data, Strategy, and Innovation Meet As the Digital Marketing Specialist at PWI, you are responsible for managing and optimizing online marketing efforts to drive sales and enhance brand visibility. Your role involves pioneering the future of PWI’s website experience, managing paid advertising channels, and improving overall online performance. You work closely with the Marketing team to ensure digital strategies effectively promote products, support sales, and engage target audiences. Responsibilities Website Development & Optimization Next-Generation Search Optimization Paid Ad Management eCommerce Management Requirements To perform this job successfully, an individual must be able to perform each essential duty. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Character Creative thinker with a passion for implementing innovative solutions. Meticulous attention to detail. Self-motivated with an “ownership” mentality. Problem solver with strong discernment and decision-making skills. Education or Experience Bachelor’s degree in marketing. Experience with WordPress & WooCommerce Experience with SEO tools like AHREFS or SEMRUSH. Experience with Google Ads. Experience with Social Paid Ad Platforms (META, YouTube, LinkedIn) Experience with Google Analytics & Plausible. Certificates, Licenses, Registrations Digital marketing certifications such as Google Analytics (GAIQ), Google Ads, HubSpot, or SEO certifications are preferred. WordPress or e-commerce platform certification Other Skills & Abilities Strong experience with WordPress and CMS management Proficient with analytics platforms (e.g., Google Analytics / GA4) Experience managing paid ad platforms (Google Ads, Meta, LinkedIn, or similar) Familiarity with e-commerce platforms and backend integrations Working knowledge of SEO tools and technical optimization practices Microsoft Office Physical Abilities Regularly required to sit, use a computer, and perform digital work for extended periods Occasional standing or walking within the office Cognitive and Communication Abilities Able to interpret performance data and translate insights into action Able to manage multiple priorities and campaigns simultaneously Able to communicate technical concepts clearly to non-technical team members Able to apply sound judgment and strategic thinking in decision-making Location Willing to work on-site at PWI in Nappanee, Indiana Schedule Monday–Friday, 7:00 a.m.–4:00 p.m.; hours may vary based on business needs. Job Details and Benefits Positive work environment where culture and Core Values are highest priority Full-Time status with potential for overtime Paid time off, with up to 3 weeks paid vacation with tenure 401k retirement plan with up to 4% company match Employer-sponsored individual health insurance, with options for dental and vision Wellness Reimbursement Paid birthdays off and 7-years employed all-inclusive vacation package Questions? Contact: Austin Beachy | Human Resources Director $80,000 – $100,000 salary plus annual profit-sharing bonus #J-18808-Ljbffr