Digital Content Manager (HR Title: Digital Marketing Specialist I)

Job Description - Digital Content Manager (HR Title: Digital Marketing Specialist I) (DED00000458) Job Description Salary Range: Salary commensurate with experience and qualifications About SMU SMU’s more than 12,000 diverse, high-achieving students come from all 50 states and over 80 countries to take advantage of the University’s small classes, meaningful research opportunities, leadership development, community service, international study and innovative programs. SMU is data driven, and its powerful supercomputing ecosystem – paired with entrepreneurial drive – creates an unrivaled environment for the University to deliver research excellence. Now in its second century of achievement, SMU is recognized for the ways it supports students, faculty and alumni as they become ethical, enterprising leaders in their professions and communities. SMU’s relationship with Dallas – the dynamic center of one of the nation’s fastest-growing regions – offers unique learning, research, social and career opportunities that provide a launch pad for global impact. SMU is nonsectarian in its teaching and committed to academic freedom and open inquiry. About the Position This role is an on‑campus, in‑person position. The Manager of Digital Content, English plays a vital executional role in elevating the visibility, accessibility, and reputation of SMU English. As the department works to expand its impact, strengthen community partnerships, and improve national rankings, this role ensures that English maintains a dynamic, consistent, student‑centered digital presence across all platforms. Reporting directly to the Assistant Director of Marketing and Communications, English, the Manager of Digital Content, English executes the department’s daily content operations, including social media management, short‑form digital video creation, student and faculty interviews, graphic design, PR‑style storytelling, media relations support, newsletter and website contributions/revisions. This position enables the department to produce high‑quality, external‑facing content at a scale that reflects the vibrancy and intellectual energy of SMU English. Essential Functions Manage and oversee social media content and channels, including planning, scheduling, publishing, and monitoring content and providing event coverage as necessary. Create, write, design, and publish department‑focused digital content across social media and other digital platforms, collaborating with the English Content Team as needed. Write student, faculty and alumni profiles, feature stories, event recaps, and newsletter content highlighting departmental initiatives, activities and achievements. Capture and edit phone‑based video and photo content, including interviews, events and campus storytelling moments, for use across platforms. Design graphics and visual assets for social media, newsletters, events and departmental initiatives while maintaining a consistent visual identity aligned with SMU branding guidelines. Maintain and update website content, making revisions and updates as requests are received and assisting with digital asset management. Coordinate student workers involved in content creation and complete special projects and other duties as assigned. Occasional evening or weekend work may be required. Qualifications Education and Experience A Bachelor’s degree is required. A degree in Communications, Journalism, Marketing, English, Media or a related field is preferred. Two (2) years of experience in digital content creation, social media management, storytelling, PR writing, or multimedia roles is required. Experience in higher education, nonprofit settings, or student‑facing environments is preferred. Knowledge, Skills and Abilities Strong interpersonal and verbal communication skills with the ability to communicate across the University and maintain effective relationships. Strong written communication, interviewing and storytelling skills. Strong problem‑solving, organizational, planning and time‑management skills. Ability to connect authentically with students to build rapport for interviews and candid video content. Experience creating digital and social media content. Strong graphic design skills using Adobe Creative Suite, Canva or similar tools. Basic understanding of website content management systems is a plus. Familiarity with social media trends, analytics and platform best practices. Physical and Environmental Demands Sit for long periods of time Bend, squat, climb, crawl, stand Walk for long distances Reach above shoulders Push/pull Carry/lift 25 lbs. Deadline to Apply Priority consideration may be given to submissions received by March 27, 2026. EEO Statement SMU is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, age, disability, genetic information, veteran status, sexual orientation, or gender identity and expression. Benefits SMU offers staff a broad, competitive array of health and related benefits. In addition to traditional benefits such as health, dental and vision plans, SMU offers a wide range of wellness programs to help attract, support and retain employees whose work contributes to the outstanding educational and research mission of the University. SMU is committed to providing an array of retirement programs that benefit and protect employees and their families throughout their working years at SMU and, if eligible, during retirement years after leaving SMU. #J-18808-Ljbffr