Social Media Manager

Overview Vertical Supply Group (VSG) is seeking a creative, data-driven Social Media Manager to lead the planning, execution, and optimization of our social media presence. This role is responsible for developing platform-specific strategies, producing compelling content, engaging with online communities, and analyzing performance to support brand growth and business objectives. Key Responsibilities Strategy & Planning Develop and execute a comprehensive social media strategy aligned with brand goals and marketing initiatives. Identify target audiences and craft platform-specific approaches to reach and engage them. Stay current on social, digital, and cultural trends to keep the brand relevant and competitive. Content Creation & Management Plan, write, and publish high-quality content including posts, videos, stories, and graphics across social channels. Collaborate with internal teams (creative, product, marketing, customer service) to support campaigns and storytelling. Manage the social media content calendar to ensure consistency and alignment with key business priorities. Community Engagement Monitor and respond to comments, messages, and brand mentions in a timely, professional manner. Foster an engaged online community and identify opportunities for conversation and brand advocacy. Collaborate with customer service teams to manage escalations or sensitive interactions. Analytics & Reporting Track performance metrics across platforms (engagement, reach, conversions, sentiment, etc.). Prepare weekly and monthly reports highlighting insights, successes, and opportunities for improvement. Use data to refine strategies, enhance content performance, and inform leadership. Campaign & Partnership Support Support paid social campaigns by coordinating assets, messaging, and posting schedules. Work with influencers, brand ambassadors, and partners to amplify reach and visibility. Monitor competitor activity and industry benchmarks to inform strategy and creative direction. Qualifications Required Bachelor’s degree in Marketing, Communications, Digital Media, or related field, or equivalent experience. 2–4+ years of experience managing social media channels for a brand or agency. Understanding of Meta Ads and business manager (setting up ads, audiences, ad sets, campaign budgets and tracking performance) Strong understanding of platforms such as Facebook, Instagram, TikTok, LinkedIn, YouTube, and X (Twitter). Excellent writing, storytelling, and visual communication skills. Proficiency with social management and analytics tools (e.g., Hootsuite, Sprout Social, Meta Business Suite, or others). Ability to interpret data and translate insights into actionable strategies. Multi-tasking skills required – with excellent attention to detail. Ability to work independently and make sound decisions under pressure. Expertise with content creation applications like Canva or Adobe Creative Suite. Advanced knowledge of paid social advertising campaign creation, audience segmentation, ad optimization, and reporting (including conversion, brand awareness, traffic, and lead generation campaigns). Preferred Experience with short-form video creation and/or basic photo/video editing. Familiarity with SEO, influencer marketing, and broader digital marketing principles. Key Competencies Creativity and strong brand storytelling Attention to detail and consistency Adaptability in a fast-paced environment Strong communication and collaboration skills Ability to understand and engage with customers of all types and demographics Data-driven decision making Customer-centric mindset Comfortable working independently and making decisions on their own #J-18808-Ljbffr