Los Angeles, USA AAA Sr Marketing Analyst Lead

Why Here? Auto Club Enterprises powers AAA, the largest federation of clubs in the nation. It employs 14,000 people across 21 states to serve 17 million members with legendary service. This role leads efforts in digital personalization using Adobe Experience Cloud tools. The team focuses on converting visitors into loyal members across insurance, travel, and financial services. What Will You Do? As a Sr Marketing Analyst Lead at AAA, you will supervise analysts and technologists orchestrating personalized journeys with Adobe Real-Time CDP and Target. You will define roadmaps for audience segments, A/B tests, and automated triggers to boost conversions. Additionally, you will analyze data in Adobe Analytics to uncover insights and drive revenue growth across business lines. #J-18808-Ljbffr