Social Media & Marketing Specialist

Location: Oliver Ford Lincoln – Plymouth, Indiana Job Type: Full-Time | In-Person | Monday–Friday, Saturday as needed. About Us Oliver Ford Lincoln is a family-owned dealership dedicated to providing exceptional customer service and building strong relationships within our community. We are seeking a creative and motivated Social Media & Marketing Specialist to help showcase our vehicles, promotions, and dealership culture across digital platforms. This role is ideal for someone who enjoys photography, video creation, storytelling, and digital marketing while working in a fast-paced automotive environment. Position Overview The Social Media & Marketing Specialist is responsible for planning, creating, and managing digital content while supporting overall marketing initiatives. This role plays a key part in enhancing brand awareness, generating leads, and maintaining a strong online presence. The position collaborates closely with dealership leadership, sales teams, and external marketing partners to ensure consistent branding, accurate inventory presentation, and effective promotional campaigns. Key Responsibilities Content Creation & Social Media Develop and execute a comprehensive social media strategy aligned with dealership goals Capture high-quality photos of vehicle inventory, dealership events, and customer experiences Film and edit short-form and long-form video content for platforms such as YouTube, TikTok, Instagram Reels, and Facebook Plan, create, and schedule engaging posts Write compelling captions and promotional copy tailored to target audiences Monitor social media channels, respond to comments/messages, and engage with followers in a timely manner Stay up to date with social media trends and platform updates Inventory Management Capture high-quality photos of new and used vehicle inventory Print and display buyer’s guides and window stickers in used vehicles to clearly present key information to customers Upload and organize vehicle photos to ensure listings are visually appealing and accurate Collaborate with sales and management teams to keep inventory current and properly promoted Digital Marketing Create promotional banners, graphics, and digital advertisements for website and campaigns Assist in executing digital marketing campaigns, including seasonal promotions and sales events Work with external advertising agencies and marketing partners to support ongoing initiatives Maintain brand consistency across all digital channels Video Production Plan, film, and edit marketing videos showcasing vehicles, staff, customer testimonials, and promotions Develop creative storytelling content that highlights the Oliver Ford Lincoln experience Produce trending social media content for Instagram & Facebook Reels, TikTok, and YouTube Organize and maintain digital media files for future use Marketing Support & Events Assist with planning and promoting dealership events, sales promotions, and community initiatives Capture photo and video content during events for marketing and social media use Collaborate with internal teams to highlight customer experiences and dealership milestones Qualifications / Preferred Skills Experience in marketing, communications, digital media, or a related field preferred Experience managing social media accounts for a business or brand preferred Strong photography and videography skills Experience editing video using tools such as Adobe Premiere, Final Cut, CapCut, or similar software Familiarity with social media platforms including Facebook, Instagram, TikTok, and YouTube Experience with Canva or Adobe Creative Suite preferred Basic understanding of marketing analytics and performance metrics Excellent written and verbal communication skills Strong organizational skills and attention to detail Ability to manage multiple projects and meet deadlines Self-motivated and comfortable working both independently and collaboratively Comfort appearing on camera or directing video content Ability to stay current with social media trends and emerging platforms Work Environment Fast-paced, team-oriented dealership setting Requires flexibility for occasional Saturdays for events and to capture content What We Offer Competitive pay Opportunity to work in a creative and collaborative environment Hands-on experience with digital marketing and media production Opportunity to contribute to the growth of a well-established, family-owned dealership To Apply Please upload your resume along with examples of social media content, photography, or video work if available. Equal Opportunity Employer Statement Oliver Ford is an Equal Opportunity Employer. We do not discriminate based on race, color, religion, sex, age, national origin, disability, veteran status, marital status, sexual orientation, or gender identity. We are committed to a diverse and inclusive workplace for all team members. #J-18808-Ljbffr