
Global Marketing Manager
Beautypackaging, New York, NY, United States
About CND:
Nails. Fashion. Beauty. Through a unique mix of color, fashion and inspiration, CND puts the power of beautiful nails in your hands. The creators of SHELLAC, CND started a revolution in nail services, creating an entirely new category. As a global leader in professional nail products, CND is deeply committed to advancing the state of the industry.
Basic Function:
Great opportunity for a seasoned, entrepreneurial marketing manager with a passion for product! The ideal candidate will have experience in a technical category such as skincare, haircare or haircolor with a focus on global marketing and product development. Strong analytical skills, strategic thinking and attention to detail are a must; creativity is a plus. Five or more years’ experience required. Join this small but dynamic team based in NYC and grow your expertise while working in a collaborative environment.
Major Duties:
Identifies consumer, salon, and technological insights and trends
Builds, maintains and protects the brand DNA while driving innovation
Fosters collaborative relationships with Domestic and International Marketing
Generates innovative product ideas and concepts that will continue to feed the future pipeline of brand growth
Leads the development process including product positioning, formulation, packaging, and pricing
Assists in development of category strategy, branding and advertising/communication
Evaluates and identifies cost savings, improvements and other ongoing initiatives to contribute growth and value to the bottom line of the organization
Supports management of the brand support budget
Support the management of the brand P&L in partnership with local markets
Conducts market research (Focus Groups, Surveys, Competitive Analysis) and identifies areas of focus
Co-manage and develop a Marketing Associate
Job Requirements:
Bachelor degree required
Related work experience 5-7 years; language and international experience is a plus
Self-starter and entrepreneurial
Must be ‘hands-on’ and get involved with the details.
Development experience preferred
Able to demonstrate leadership and ownership of projects
Strong communication skills
Highly conceptual with strong affinity for aesthetics
A passion, curiosity and natural interest for beauty
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