Growth Marketing Manager

Title: Growth Marketing Manager Job Type: Contract (Potential Contract-to-Hire) Contract Length: 6 months Pay Range: ~50-82/hr Start Date: ASAP Location: Remote About the Opportunity: Our client, a leader in [Client's Industry, e.g., FinTech, SaaS, Healthcare], is looking for a skilled Growth Marketing Manager to join their Web Growth team for a 6-month engagement with the potential for contract-to-hire. This is a high-impact role, focused on turning visitor data into business revenue by increasing qualified leads and self-serve sign-ups. The project involves leading a high‑velocity experimentation program, utilizing tools like Adobe Analytics, Google Gemini for creative acceleration, and Adobe Target for launching and rolling out winning web experiences. This is a high-impact role that requires a self‑motivated professional who can hit the ground running and deliver results quickly. Key Responsibilities & Deliverables: Lead the Experimentation Lifecycle: Own the end‑to‑end conversion roadmap, identifying friction points, developing high‑impact hypotheses, and designing test plans to move core KPIs. Drive Leads & Sign‑ups: Use A/B and multivariate testing as the primary tool to maximize self‑serve conversions and enterprise lead flow, focusing on “big swings” that drive growth. Analyze and Iterate for Growth: Evaluate test results to extract insights and determine the next best step for the visitor journey, fueling an iterative cycle of new test ideas. Adobe Target Strategy and Execution: Maintain a deep understanding of Adobe Target capabilities to effectively brief Marketing Operations (MOPs) and personally configure high‑urgency experiments when necessary. AI‑Augmented Optimization: Leverage Google Gemini to synthesize complex data, draft high‑converting copy variants, and brainstorm solutions to user friction. Data Synthesis & Insights: Deep‑dive into Adobe Analytics to uncover where the funnel is leaking, turning numbers into actionable stories and briefs for stakeholders. Strategic Briefing & Collaboration: Draft the creative and technical blueprints for Web Production to build pages and components, and for MOPs to configure, QA, and launch experiments. Growth Integration: Partner with Answer Engine Optimization (AEO) and Personalization leads to optimize landing page experiences for new AI search discovery patterns and key visitor segments. Roadmap Management: Prioritize the experimentation backlog in Jira, balancing business impact, strategic alignment, and velocity. Required Skills & Experience: 5+ years of experience in Web Optimization, Growth, or Performance Marketing, with a proven track record of driving measurable increases in leads and sign‑ups. Deep expertise in Experimentation:Knowledge of hypothesis construction, test rigor, and audience segmentation, with a focus on business results over academic perfection. AI‑Native Workflow:Highly literate in AI (Gemini, etc.) and uses it as a force‑multiplier to work faster, write better, and think more creatively. Analytical Rigor:A power user of Adobe Analytics, able to navigate complex data environments to find the insights that lead to winning tests. Master of the Brief:Excellent written and verbal communication skills to translate a complex growth idea into a simple, executable brief for Production and MOPs teams. Demonstrated ability to work autonomously and manage your own time effectively to meet project goals. Experience with [e.g., Agile methodologies, CI/CD pipelines, Git version control]. Strong communication skills to provide clear and concise status updates to the project team. Collaborative Mindset: Enjoys working in a specialized ecosystem, influencing outcomes through excellent strategy and partnership. Segment‑Aware: Understands that relevancy is the key to conversion and thinks naturally about how to tailor experiences for different segments #J-18808-Ljbffr