
Senior Associate: Lifecycle Marketing & Retention
Atlantic Union Bank, Glen Allen, VA, United States
A leading financial institution is seeking a Senior Associate - Customer Lifecycle Marketing & Retention. This role focuses on enhancing customer engagement and retention through strategic automated lifecycle programs across multiple channels. The ideal candidate will have over 5 years of experience in lifecycle marketing and a strong understanding of customer segmentation. Excellent communication and analytical skills are essential for success in this position, which reports to the Director of Performance Marketing.
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