Marketing Manager

Overview Tri-State Energy (TSE) is a client-focused energy solutions provider committed to delivering engineering-driven strategies that improve facility performance, reduce operational and maintenance costs, and provide long term reliable solutions by combining technical engineering with project implementation. We focus on energy engineering and MEP contracting support for decarbonization initiatives. We are growing and hiring dedicated, industry-qualified candidates at all experience levels. Position Summary We are seeking an experienced and dynamic Marketing Manager in our Woodbridge, N.J. facility to lead and shape the marketing efforts for our utility programs and the company overall. The ideal candidate will develop and execute a comprehensive strategic marketing plan to enhance brand awareness, drive customer acquisition, and support revenue growth. This leadership role requires a creative thinker with strong management capabilities and a proven track record in marketing execution. The candidate will align execution with business objectives, possess strong communication skills, and work effectively with clients, executives, sales, and operational teams. Essential Job Functions Continuous Improvement & Reporting: Evaluate the effectiveness of marketing activities by sharing and tracking market trends and research, using data-driven insights to optimize strategies. Client & Stakeholder Engagement: Build and maintain relationships with clients, partners, vendors, and industry stakeholders to enhance marketing impact and drive program success. Create overall blueprint and drive the execution of client projects. Collaboration & Cross-Functional Alignment: Work with sales, operations, and executive teams to ensure marketing initiatives align with business goals. Lead, mentor, and motivate a high-performing marketing team. RFP Oversight: Prepare and timely deliver responses to Requests for Proposals (RFPs), ensuring accuracy and adherence to client specifications. Social media & Digital Presence: Develop and execute digital marketing campaigns that engage and grow our internal and external audience base. Strategic Planning & Execution: Develop and implement marketing strategies that align with business objectives, ensuring measurable growth in brand awareness, customer acquisition, and revenue. Brand Development & Messaging: Oversee and refine TSE brand positioning and messaging to ensure consistency across all channels including digital, print, and social media. Work with internal teams to craft narratives that resonate with target audiences. Budget Management: Structure and manage the company marketing budget with a focus on ROI, ensure campaigns are executed within budget, provide regular budget forecasts, and adjust strategies as needed. Qualifications Bachelor’s degree in Marketing, Business Administration, Communications, or related field (Master’s degree preferred). Minimum 4-8 years of experience in marketing, with at least 2 years in a lead role. Experience with RFPs, brand management, social media, digital marketing, and content marketing preferred. Strong ability to manage marketing projects, personnel, and vendors to drive messaging. Awareness of market trends, lighting, construction, and contracting best practices. Experience with energy, sustainability, engineering, construction, and utility programs desired. Ability to self-manage and prioritize multiple tasks and deliverables. Outstanding written and verbal communication, active listening, and presentation, editing and interpersonal skills. Strong attention to detail with analytical and judgment capabilities. Ability to work independently and in a team with multiple concurrent deadlines. Proficiency in Microsoft Word, Excel, PowerPoint and Outlook; Adobe Acrobat/Reader, Photoshop, InDesign, and Illustrator. Knowledge, Skills, and Abilities Knowledge of marketing in engineering, contracting, or professional services firms is a plus. Required knowledge of marketing processes and tools. Ability to review requirements, costs, and current tools to provide recommendations to the executive team and drive solutions. Open to feedback and continuous improvement. Proven ability to manage budgets and deliver results within timelines. Creative thinker with a strategic mindset and strong analytical skills. Ability to thrive in a fast-paced, dynamic environment. Provide clarity in complex problems, facilitate decision-making, and guide marketing investments. Strong customer service capability focusing on proactively identifying customer needs and managing expectations. Self-starter who can work within a team to drive results. Exceptional organizational, time-management, and planning skills. Knowledge of marketing processes and tools relevant to engineering, construction, or professional services firms is a plus. Strong understanding of market trends, customer needs, and industry-specific best practices (e.g., lighting, construction, sustainability). Physical Demands of the Job The physical demands described here represent those that an employee must meet to perform the essential functions of this job successfully. Occasionally stand; sit, walk, climb, balance, stoop, kneel, crouch or crawl; use hands to finger, grasp, or feel objects; reach with hands and arms; push or pull; talk and hear; use repetitive motions. Frequently lift/move up to 20 pounds and occasionally up to 25 pounds. Visual acuity to prepare and analyze data and figures, transcribe, view a computer terminal, and read marketing materials. Outside and inside environmental conditions. Work Environment The employee is subject to both inside and outside environmental conditions. Screening TSE is an equal-opportunity employer committed to diversity and inclusion in the workplace. TSE prohibits discrimination and harassment of any kind based on age, race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, marital status, gender, gender identity or expression, veteran status, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. TSE makes hiring decisions based solely on qualifications, merit, and business needs at the time. TSE is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. TSE is a drug-free workplace. TSE makes offers of employment contingent upon (1) successful completion of a routine background investigation and reference check, (2) drug testing, and (3) Act 34 Child Abuse clearance. Benefits Medical, vision, dental insurance and more. 401(k) with company match. Company-provided life insurance. Health Savings Account (HSA). Education reimbursement program with management approval. Annual paid time off. Observance of 8 Federal Holidays. Work Schedule Hybrid Work Schedule. Monday through Friday, 8:00 a.m. to 5:00 p.m., with some supervisory work on 2nd or 3rd shift. 40-hour work week; Occasional weekends; On-call requirement; Some travel as needed. #J-18808-Ljbffr