Social & Content Marketing Executive

Social & Content Marketing Executive Burley's Home Care Work with a values-led care organisation committed to making a meaningful difference in people’s lives. We support older adults with compassion, dignity, and respect. Everything we do is rooted in trust and genuine human connection. We are now looking for a creative and purpose driven Social & Content Marketing Executive to help us share our story authentically, responsibly, and with impact. Location: Ringwood (Hybrid) Hours: Part-time, 16–18 hours per week Salary: £28,500 – £31,500 (Pro Rata) What’s do people say about working at Burley's Home Care? Rated 4.5/5 from reviews from team members. Everyone here is very supportive. I have worked at Burleys Homecare for over 2 months now and look forward to going to work everyday. it’s very rewarding, the Burleys are so lovely to work for. They made me feel very welcome when joining. Everyone here is very supportive. From Indeed A wonderful place to work. I have worked at Burleys Homecare for last three years and look forward to going to work it’s so rewarding, Burleys are so lovely to work for. The training is brilliant, the manager is fantastic at her job. From Indeed Amazing company. Burleys home care provide the highest standard of care and the manager is excellent she listens and cares for her staff and her people all the carers are fantastic at their job and supported daily Burleys all the way the Burleys care for their team as family From Indeed Why Burley's Home Care? A Family-Run Care Provider That Values People Development. Burley's Home Care has delivered premium home and live-in care services across Hampshire and Dorset since 2009. As a trusted, family-run provider, exceptional care and support begins with exceptional people. Local roots Based in Ringwood with strong presence in Christchurch and the New Forest. Care coordinators work closely with service users, families, and carers who genuinely trust one another. Training-first culture Our 12-week induction program is one of the best in care services. It helps every carer feel confident and valued. Trust & expertise CQC-registered with 'Good' rating, Top 20 Home Care Group recognition, and 7 consecutive homecare.co.uk awards (2018-2024). Rated 10/10 by service users. Our team brings decades of combined previous experience to workforce development. Career progression Burley's promotes from within. Care coordinators are skilled in recruiting, training, and managing cases. They often move up to senior roles. These roles come with higher salaries and more responsibilities. Burley's Home Care Values Teamwork We ensure our staff are all trained to national standards & offer extra support where needed. Skill ed We ensure our staff are all trained to national standards & offer extra support where needed. Family Business Burley’s Home Care is a family run business providing premium personalised care to our local community. Respect It is part of our job to be mindful of people’s differences, with consideration for their wishes, rights and beliefs. WHAT YOU'LL NEED Social & Content Marketing Executive - What the Role Involves You will bring our brand to life across digital channels, creating engaging content that: Builds trust with families. Supports recruitment. Showcases the impact of our care. Strengthens brand awareness. Working closely with internal teams, you will ensure messaging is human, compliant, and aligned with care sector regulations and our organisational values. Key Responsibilities: Plan, create, and manage content across Facebook, Instagram, LinkedIn, and Twitter. Launch and optimise paid campaigns via Google Ads and Meta platforms. Write compelling copy for social posts, blogs, campaigns, and recruitment marketing. Capture and share real stories ethically and sensitively. Manage content calendars and support campaign planning. Monitor performance metrics and optimise content accordingly. Support SEO (keyword research, on-page and image optimisation). Create and distribute newsletters and email campaigns. Measure and report on digital marketing performance. Stay informed on marketing trends and best practice. Liaise with designers, media agencies, and external partners. About You Proven experience in a Digital Marketing or similar role. Strong understanding of digital marketing best practice. Experience with B2C social media, email marketing, SEO/SEM. Working knowledge of ad serving tools (e.g., DART, Atlas). Excellent creative copywriting skills. Analytical mindset and strong communication skills. Basic design or video editing skills (e.g., Canva). A genuine interest in the Care/Healthcare sector. Desirable: BSc/BA in Marketing or related field. Be part of an organisation that truly changes lives. Work in a purpose-led role with real social impact. Supportive, values-driven culture. Opportunity to shape and grow our digital voice. How to apply: Please send your CV and a short covering note explaining why this role, and the care sector matter to you to Adrienne@burleyshomecare.co.uk Apply Online #J-18808-Ljbffr