Senior Copywriter – Shark Beauty

About Us SharkNinjais a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeople’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than4,100associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. Senior Copywriter – Shark Beauty Location Needham, MA or NYC - on site 3x a week Role Summary The Senior Copywriter will be a key voice within Shark Beauty’s consumer-centric, product-led creative team. This role partners closely with Creative, Product Development, Engineering, and Marketing to bring innovative beauty products to life through clear, compelling storytelling. From product naming and brand voice development to campaign concepts and video scripts, this role ensures Shark Beauty products are always the hero—celebrated for their performance, innovation, and consumer impact. You’ll thrive here if you love getting hands-on with products, digging into consumer insights, and translating technical innovation into inspiring, easy-to-understand stories that resonate across every consumer touchpoint. Key Responsibilities Develop creative concepts for new product launches, including product naming, manifestos, campaign ideas, and foundational voice and tone for new categories Create clear, compelling copy across digital advertising, retailer content, email, web, and other consumer-facing touchpoints, ensuring consistency and clarity across the funnel Write scripts for retailer, brand, and OTT video content, translating complex product features into engaging, consumer-friendly stories Get hands-on with Shark Beauty products to deeply understand features, benefits, and performance, enabling authentic and credible storytelling Collaborate closely with Art Directors, Designers, Creative Ops, and Project Managers from concept through execution Partner cross-functionally with Engineering, Product Development, Brand Marketing, and Consumer Insights to ensure accuracy, alignment, and impact Leverage consumer insights and performance data to uncover opportunities that spark big ideas and strengthen messaging effectiveness Serve as a steward of the Shark Beauty brand voice, helping define and maintain tone, language, and storytelling standards Bring strategic thinking, creative problem-solving, and flexibility to fast-paced, highly iterative projects with tight timelines Qualifications Must-Haves 5+ years of experience as a copywriter, ideally within consumer products, beauty, lifestyle, or technology-driven brands Bachelor’s degree in English, Communications, Linguistics, Marketing, or a related field Proven ability to write across multiple formats, including digital advertising, email, web content, and video scripts Strong experience translating technical or complex product features into clear, consumer-first messaging Exceptional written and verbal communication skills, with confidence presenting and defending creative decisions High attention to detail and ability to manage multiple projects simultaneously in a fast-paced environment Strong time management skills with a track record of delivering high-quality work under pressure Nice-to-Haves Experience within the beauty, personal care, or lifestyle technology space Familiarity with full-funnel creative development and go-to-market launches Experience collaborating within in-house creative teams or integrated agency environments Comfort working in highly iterative, test-and-learn creative models Core Competencies & Behaviors Consumer-obsessed mindset with a passion for product storytelling Entrepreneurial, ownership-driven approach with a “nothing-is-impossible” attitude Collaborative partner who thrives in cross-functional environments Strategic thinker who balances creativity with business and performance goals Adaptable, resilient, and energized by fast-paced change Tools & Capabilities Strong working knowledge of digital-first copywriting best practices Comfort collaborating within creative workflow tools and project management platforms Ability to quickly learn new product categories and technologies Work Environment This is a hybrid role , with an expectation of 3 days per week onsite in our Needham, MA office (or alignment with the New York City team as applicable). What We Offer SharkNinja offers competitive health benefits, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. Our Culture At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home. Diversity, Equity & Inclusion Diversity, Equity, and Inclusion are vital to SharkNinja’s global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. Salary and Other Compensation Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. Pay Range: $69,000—$110,700 USD SharkNinja Candidate Privacy Notice For candidates based in all regions, please refer to this Candidate Privacy Notice. For candidates based in China, please refer to this Candidate Privacy Notice. For candidates based in Vietnam, please refer to this Candidate Privacy Notice. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com #J-18808-Ljbffr