Email Marketing Manager

Overview Working closely with cross-functional partners, marketing leadership, and our clients, the email marketing manager will develop and execute roadmaps for select clients to increase customer engagement and retention. This position will report to the Director of Email & CRM. The ideal candidate will love digging into the data and have a great eye for detail. This role can be hybrid in-person in NYC or fully remote from other locations - EST time zone only. Responsibilities Develop relationships with small and medium clients and support larger clients Work cross-functionally with copy, creative, tech & account management partners Plan content calendars and create briefs for email and SMS Execute emails within various CRMs, including marketing automations as well as newsletters Balance data-driven marketing with strong creative & branding needs Conduct quality assurance and technical troubleshooting for marketing emails and SMS, including the use of third-party tools Audit clients’ email marketing programs & build roadmaps for activating prospects and driving repeat purchases from current customers Develop audience segmentation strategies based on data that deliver on revenue objectives Report on key metrics and analyze results to present to clients and drive future performance Share email marketing & CRM best practices with cross-functional partners and educate clients Develop A/B test roadmaps and execute and analyze those tests to drive future results Qualifications 3+ years in email marketing. General knowledge of email marketing best practices, such as familiarity with A/B testing, segmentation and automations. HTML experience required. Hospitality industry and/or marketing agency experience strongly preferred. Experience working in at least one email service provider or CRM platform. Customer acquisition & retention mindset with a view to achieving revenue objectives. Attention to detail and strong QA capabilities. Experience with some reporting tools, such as within email service providers or Google Analytics, and a demonstrated ability to communicate data-driven insights. Proven track record of creating, implementing and optimizing complex email programs to meet business goals. A fun, creative and collaborative work environment Flexible office / remote working 401K plus company matching 15 vacation days and 5 sick days, increasing with tenure Compensation The compensation range for this position is between $90,000 – $100,000. The salary will commensurate with the candidate’s overall work experience. #J-18808-Ljbffr