Marketing Manager

Bring your expertise in digital marketing, new home sales, homebuilding, real estate, etc and join our client – a Fortune 250 real estate development company who has been #1 in their space for over 15 years! Highlights: #1 Company in their Industry : Our client has been the largest new home builder in the country for 20 years. Rewarding Industry: Help families achieve the dream of home ownership! Leadership Position: Oversee a small team responsible for marketing of this $250,000,000 business unit. What you’ll do: Manage and lead the development of a comprehensive strategic marketing plan for the Indianapolis division while ensuring brand consistency. Oversee the marketing department and coordinate with the Division President to develop and manage a marketing and communication plan. Responsibilities: Support a wide range of digital and traditional marketing needs for the division including strategy, planning, targeting, implementation, reporting and/or optimizing Identify and prioritize marketing objectives, including managing marketing campaigns–digital and on site Manage online branding and communication efforts through the company’s website, mobile, and email marketing campaigns Analyze and interpret user journey data to improve customer experience Review performance of the website and track campaign reporting to manage revenue, costs, and ROI Manage reports and dashboards to provide detailed tracking of marketing programs across various channels as well as measuring, monitoring and optimizing the funnel from inquiry to closed opportunity Oversee the marketing of all active and upcoming communities and approve marketing materials such as ad campaigns, press releases, website designs, e-blast campaigns, logos, direct mail campaigns, etc. In conjunction with region legal and corporate compliance Coordinate advertising and public relations with the ad agency for current communities Direct and participate in the design of flyers, direct mail pieces, and other marketing collateral in coordination with the ad agency and sales representatives Manage branding and compliance of model homes, advertising, signage, brochures, public relations, invoices Hire and manage all vendors for model home openings within local division and corporate requirements Maintain model homes after model opening, including coordinating the cleaning, plant maintenance, and landscape maintenance of the model complex What you’ll need: Bachelor’s Degree required 8+ years of professional marketing experience with emphasis on creating strategies and developing tactics to drive foot traffic to specific locations. Real estate development or new homebuilding experience is a plus! Proficiency in digital marketing tools – solid understand/experience with SEO, geofencing, retargeting, etc Prior management/supervisor experience is highly preferred #J-18808-Ljbffr