Marketing Operations Lead

The Marketing Operations Lead is a strategic partner to Marketing, Sales, and RevOps, responsible for scaling Qodo’s go-to-market engine through systems, data, and AI-driven processes. Reporting to the Director of Marketing Operations, this role defines the operational strategy, owns the marketing tech stack, and ensures data, automation, and insights support predictable revenue growth. Responsibilities Own HubSpot architecture including lifecycle strategy, lead scoring, routing, and automation governance Lead AI-driven initiatives for enrichment, segmentation, and operational efficiency Own Clay strategy and enrichment frameworks to support pipeline quality and targeting Oversee administration and integration of the marketing technology stack Define reporting standards and insights to guide funnel optimization and executive decision-making Partner with Marketing, Sales, and RevOps to improve MQL-to-deal conversion and execution Requirements: 5+ years in Marketing Operations, Revenue Operations, or a similar B2B SaaS role Proven experience in fast-paced B2B startup environments Deep expertise in HubSpot architecture, data models, and reporting Experience designing AI-powered workflows and agents and scalable enrichment strategies Strong technical skills: APIs, webhooks, scripting and automation platforms Strong cross-functional leadership and stakeholder management skills Strong analytical skills with the ability to drive decisions through data-backed insights Ability to translate business goals into systems, processes, and measurable outcomes Ability to operate independently while reporting into and partnering closely with senior leadership For this position at Qodo, we offer: All Qodo team members are also eligible for stock options, reflecting our belief in shared ownership and long-term growth Comprehensive medical, dental, and vision plans for you and your dependents, with company contributions toward your premiums 401(k) plan Commuter Allowance: We support flexible work, and for those who travel to the office two or more times a week, Qodo provides a commuter allowance to cover part of your travel costs Paid Time-Off: 23 vacation days #J-18808-Ljbffr