Marketing Specialist - Construction SAAS

Marketing Specialist - Construction SaaS (US or Canada) Title: Marketing Specialist (Construction SaaS) Location: Fully Remote (US or Canada) Compensation: United States: $65,000 USD base salary Canada: $70,000-$75,000 CAD base salary (up to $80,000 CAD for strong fit) Bonus: Performance-based bonus opportunity (parent company program) Travel: Quarterly (or periodic) visits to Bedford, Ohio HQ (expenses covered) + ability to travel nationally up to 25% during peak trade show season Hours: 40 hours/week, flexible schedule Work Authorization & Travel Requirement: Open to candidates legally authorized to work in the United States or Canada for any employer without sponsorship. Candidates must also be able to travel nationally up to 25% as required. The Opportunity SRA Staffing is conducting a search on behalf of a 50-year-old, U.S.-based construction software company (30 employees, $8-9M ARR) currently undergoing a cultural and operational transformation under new leadership. The organization has deep industry roots and is actively modernizing its operations, marketing engine, and ERP ecosystem. This role supports that evolution and is best suited for someone who enjoys building, improving, and executing in a fast‑evolving environment. About The Company Established U.S. construction-focused organization 30 employees $8-9M in recurring revenue Actively modernizing systems, processes, and go‑to‑market strategy Strong emphasis on work‑life balance and sustainable performance This is a stable business with long‑term customers, now investing in smarter growth. What You'll Be Doing Content & Revenue Support Execute blog posts, case studies, whitepapers, landing pages, and email campaigns Develop sales enablement materials (pitch decks, one‑pagers, battle cards) Support executive thought leadership and industry positioning Coordinate and promote webinars Marketing is expected to support pipeline, not just produce content. Digital Marketing & Modernization Manage marketing automation workflows and reporting support (HubSpot) Support CRM alignment (Salesforce) Assist with website and SEO initiatives (WordPress) Use AI tools to accelerate content production and campaign execution Contribute to modernization initiatives tied to ERP and operational transformation This is a company in transition. You must be comfortable helping build structure, not inheriting perfection. Events & Engagement Support trade shows and industry events (seasonal) Manage webinar logistics and post‑event nurture programs Assist with customer advocacy initiatives What Success Looks Like Independently execute multi‑channel campaigns Present performance insights to leadership Contribute to measurable marketing‑sourced pipeline Help standardize sales enablement resources Integrate AI workflows to improve efficiency and turnaround time Ideal Background 2‑3 years of marketing experience (B2B with a Sales enablement ecosystem (AM, AE); in SaaS construction, field services, or ERP or similar) Strong writing, editing, and communication skills Highly organized and comfortable managing multiple initiatives Analytical mindset with business acumen Comfortable working cross‑functionally across departments Able to thrive in a company evolving its culture and systems Portfolio or work samples strongly preferred (content, campaigns, enablement assets) Soft Skills That Matter Strong collaboration and communication Ability to operate in a transitioning, fast‑evolving company culture Business maturity and comfort working across functions Adaptability and ownership mindset If someone needs rigid structure handed to them, this is not the role. Benefits United States 3 weeks vacation 401(k) with match Parent company bonus program Multiple health benefit plan options Canada 3 weeks vacation Parent company bonus program Stock purchase match program (parent company) Standard Canadian benefits Strong culture around taking vacation and avoiding burnout. How to Apply / Contact For more information or to be considered, please contact: AnushaS@srastaffing.com SRA Hiring Practices Disclaimer SRA Staffing is an equal opportunity employer and recruitment partner. We evaluate candidates based on skills, experience, and role alignment. We are committed to an inclusive hiring process and provide reasonable accommodations upon request. #J-18808-Ljbffr