Digital Account Executive - Automotive Sector

Core Responsibility: The Automotive Digital Account Executive is a specialized sales position focused exclusively on serving automotive manufacturers, dealers, suppliers, and related businesses in the Detroit metropolitan area. You'll leverage deep automotive industry knowledge to build relationships with decision‑makers and sell BBGI's integrated marketing solutions that address the unique challenges facing automotive brands and dealerships in today's competitive landscape. Requirements Motivated, enthusiastic self‑starter with proven ability to navigate complex automotive industry sales cycles Deep understanding of the Detroit automotive ecosystem, including manufacturer structure, dealer networks, and supplier relationships Excellent oral and written communication skills with ability to speak credibly to automotive executives and marketing teams Strong negotiator familiar with automotive marketing budgets and seasonal buying patterns Detail‑oriented with ability to manage multiple automotive clients simultaneously Valid driver's license and willingness to attend automotive industry events and auto shows Essential Duties Presenting and Selling Maintain and expand relationships with existing automotive accounts including OEMs, tier‑one suppliers, and dealer groups Develop new business within automotive sector, targeting manufacturers, electric vehicle startups, aftermarket companies, and multi‑location dealerships Build strategic relationships with automotive marketing directors, dealer principals, and advertising agencies specializing in automotive Create customized marketing programs addressing automotive‑specific needs: new model launches, seasonal sales events, service department promotion, and brand positioning Solicit investment for broadcast campaigns, digital advertising, streaming audio, dealership event sponsorships, and automotive lifestyle content integration Maintain organized sales process covering: competitive automotive market analysis, consumer purchase journey insights, dealer foot traffic goals, and manufacturer co‑op opportunities Identify and penetrate new automotive categories including EV charging networks, automotive technology companies, and mobility services Planning Research automotive industry trends including EV adoption, autonomous vehicle development, supply chain issues, and changing consumer preferences Prepare for sales calls by understanding each client's position in the automotive ecosystem, recent product launches, and market share challenges Know dealership target demographics, manufacturer incentive programs, and seasonal buying patterns Stay current on automotive advertising regulations and manufacturer advertising fund (MAF) requirements Achieve Budget Goals Meet or exceed monthly, quarterly, and annual revenue targets for automotive category Maximize share of automotive advertising spend in Detroit market across all BBGI platforms Service Customers Communicate regularly with automotive clients regarding campaign performance, auto show presence, and seasonal promotion opportunities Serve as primary liaison ensuring superior service for product launch campaigns and time‑sensitive dealer promotions Develop relationships with OEM regional marketing teams, dealer advertising associations, and automotive agency holding companies Coordinate coverage of Detroit Auto Show, Woodward Dream Cruise, and other major automotive events Product Knowledge – Automotive Focus Master BBGI's automotive‑specific solutions including drive‑time programming, test drive event integration, and dealer locator advertising Understand automotive consumer journey from awareness through purchase and service retention Leverage qualitative data on car buyer demographics and psychographics in Detroit market Stay current on competitor automotive advertising strategies across radio, digital, and experiential channels Understand manufacturer tier programs and co‑op advertising opportunities Administrative Duties Maintain detailed records of automotive accounts including buy cycles, decision‑maker contacts, and tier funding availability Track automotive industry calendar including model year launches, sales events, and trade shows Provide regular reporting on automotive category performance and competitive intelligence Effectively utilize CRM to manage complex multi‑stakeholder automotive accounts Coordination & Communication Provide weekly updates on automotive sector activity, competitive moves, and market opportunities Collaborate with programming team on automotive‑relevant content opportunities Participate in automotive industry networking events, dealer associations, and marketing conferences Support automotive client promotions including test drive events, auto show activations, and dealership grand openings Preferred Qualifications 3+ years of media sales or automotive marketing experience Existing relationships within Detroit automotive community Understanding of automotive retail operations and manufacturer‑dealer dynamics Familiarity with automotive marketing metrics (showroom traffic, lead generation, service retention) Apply, please send your resume to matt.scarano@bbgi.com #J-18808-Ljbffr