Marketing & Communications 16617

Overview Position: Marketing Campaign Orchestration Analyst (Pega CDH) Location: Hybrid (3 days onsite) – Winchester or Pensacola, USA Contract Length: 6 months with possible extension Experience Required: 5–10 years Pay W2: $58/hour (+ 56 hours PTO) C2C: $65/hour What the Role Is About The job focuses on personalized marketing campaigns using Pega Customer Decision Hub (CDH) . Your main goal will be to implement Next Best Interaction (NBI) strategies — meaning the system decides the best message, offer, or communication to send to a customer based on their behavior . Example: If a member frequently travels — show a travel credit card offer If a member shows savings behavior — send a savings product recommendation Key Responsibilities Build and Launch Personalized Campaigns Configure campaigns in Pega CDH Define: audience targeting eligibility rules contact policies treatments (messages/offers) Convert Campaigns to Omnichannel Ensure campaigns work across channels: Email Mobile Website Push notifications Call center Define Decision Logic Create rules such as: Who should receive the message How often Priority between campaigns Suppression rules Work With Cross-Functional Teams Designers Writers Analytics teams Data/Technology teams Validate Campaign Performance Use: SQL simulations post-launch monitoring Optimize Campaigns Improve results by adjusting: audience segments messaging prioritization test variants Required Skills You should have experience in: Pega CDH Decision strategies Engagement policies Contact policies Treatments Data & Analytics Strong SQL Ability to validate campaign results Marketing Technology Personalization Campaign orchestration Decisioning systems Agile Scrum / SAFe Writing user stories QA coordination Nice-to-Have Skills Pega Certified Decisioning Consultant Pega Certified Data Scientist Tools: Databricks Tableau Microsoft Power BI Experience in banking or financial services marketing Success Metrics (First 6 Months) You will be expected to: Launch 30+ personalized insights Build clean targeting and decision logic Provide QA documentation Monitor campaign performance Continuously optimize campaigns About Seneca Resources Seneca Resources is client driven provider of strategic Information Technology consulting services and Workforce Solutions to government and industry. Seneca Resources is a leading IT services provider with offices in Reston, Virginia, Alabama and Columbia, Maryland that service clients throughout the United States. The key to our success lies within our strong corporate culture which drives our business. We challenge our staff through engaging work, and we reward our staff through competitive compensation, extensive professional training, and excellent opportunities for career advancement. In turn, we look for only the best and brightest to join our team. We are an Equal Opportunity Employer and value the benefits of diversity in our workplace. #J-18808-Ljbffr