Email & Lifecycle Marketing Manager

Texas Standard is a clothing brand built to deliver high-quality gear while giving back to the state we call home. We’re looking for an Email & Lifecycle Marketing Manager to own and grow revenue across email, SMS, and onsite merchandising. What You’ll Own Revenue & Strategy Own revenue from email and SMS channels. Drive repeat purchase rate, AOV, and customer LTV. Develop segmentation and personalization roadmap. Lead testing strategy across campaigns and flows. Email & SMS Build and optimize campaigns and automated flows. Improve deliverability, engagement, and conversion. Create a structured testing calendar. Identify gaps in lifecycle and deploy new automations. E-Commerce & Merchandising Own onsite merchandising strategy in Shopify. Align product drops, seasonal launches, and promotions with retention strategy. Optimize collection pages and landing pages for conversion. Partner with paid and creative teams to align traffic and messaging. Campaign Leadership Lead campaign calendar execution from planning to launch. Collaborate with creative on messaging and asset needs. Ensure launches are cohesive across email, SMS, and site. Qualifications 2–5 years in DTC e-commerce or retention marketing. Proven track record growing email revenue in a Shopify environment. Deep experience with Klaviyo and lifecycle strategy. Strong understanding of segmentation, flows, and A/B testing. Comfortable owning reporting and interpreting performance data. Ability to operate independently and make strategic decisions. Tools Klaviyo Attentive Shopify GA4 Basic performance dashboards Hybrid role in Austin with in-office collaboration required. Compensation: Competitive and based on experience. To apply for this role, complete the application form here: https://frequent-fin-eeb.notion.site/2d9b5455eaf981608b96e1a9e4e1d200?pvs=105 #J-18808-Ljbffr