Digital Marketing Specialist

The Digital Marketing Associate supports the execution and optimization of digital marketing campaigns with a strong focus on paid search and online advertising platforms. This role will manage and optimize campaigns across Google Ads and Microsoft (Bing) Ads , analyze performance metrics, and collaborate with cross‑functional teams to drive customer acquisition, engagement, and marketing performance through data‑driven strategies. Key Responsibilities Paid Search & Campaign Management Execute and manage paid search campaigns across Google Ads and Microsoft (Bing) Ads platforms Monitor campaign performance including CTR, conversions, CPC, and CPA Optimize keyword strategies, bidding structures, and ad copy to improve campaign effectiveness Conduct A/B testing on ads, landing pages, and targeting strategies Digital Marketing Execution Assist in the planning and execution of digital marketing initiatives across multiple channels Coordinate campaign timelines, assets, and deliverables Ensure all campaigns align with brand guidelines and marketing strategy Analytics & Reporting Track and analyze marketing performance metrics using digital analytics tools Generate campaign reports and provide insights for optimization Identify trends and opportunities to improve marketing performance and ROI Cross‑Functional Collaboration Partner with internal marketing, product, and analytics teams Support integrated marketing initiatives and campaign execution Assist with ongoing marketing operations and project coordination Required Qualifications Bachelor’s degree in Marketing, Communications, Business, or related field Hands‑on experience managing paid search campaigns using Google Ads and Microsoft (Bing) Ads Familiarity with Google Analytics or similar marketing analytics platforms Strong analytical and reporting skills Excellent communication and organizational skills Ability to manage multiple campaigns in a fast‑paced environment #J-18808-Ljbffr