Associate Social Media Lead

Associate Social Media Lead Department: Social Media Management Employment Type: Full Time Location: Minneapolis, MN Compensation: $65,000 - $71,999 / year Description At The Social Lights, we’re a band of creative and energetic problem solvers who love nothing more than to help brands and individuals powerfully connect to their consumer utilizing the power of social media. We help brands Decode Culture to Activate Fandoms on social media. The Associate Social Media Lead is a pivotal hybrid role that bridges strategic insight and hands‑on execution. Positioned to help elevate our social media management offering and creative ideation, this role plays a central part in driving content calendars, elevating our content insights, and ensuring best‑in‑class social media management across platforms. This person helps translate strategy into action, overseeing daily execution with a sharp eye on quality, performance, and best practices. Key Responsibilities Content Ideation & Planning Lead monthly and quarterly content calendars, helping shape themes, tentpoles, and content buckets Lead weekly ideation sprints with Social Media Managers on quick-turn content Contribute to creative briefs by aligning platform trends with brand voice and campaign goals Partner with the content team to review drafts, provide strategic input, and occasionally create content directly (especially copy) Platform Expertise & Execution Stay current on algorithm updates, platform features, and cultural trends to inform recommendations Review and QA content before posting to ensure it adheres to client strategy and platform best practices Guide channel hygiene, publishing cadences, and engagement plans Elevate social media management and moderation output by bringing fresh thinking and innovative ideas into day‑to‑day work Team Leadership & Collaboration Lead Social Media Managers through feedback, shared project work, and hands‑on training Collaborate with Strategy and Creative to align content with broader brand goals Attend client meetings to present reporting takeaways, platform POVs, and content recommendations Reporting & Insights Partner with Senior Social Media Managers and Social Intelligence on reporting efforts across client accounts, ensuring performance metrics are translated into actionable insights Identify trends and platform shifts, connecting them to client goals and campaign optimization Partner with Strategy to craft mid‑campaign and wrap reports, bringing a content‑first POV to analytics Skills, Knowledge and Expertise Bachelor’s Degree in Journalism, English, Public Relations, Marketing or related communications field 3-5+ years experience in a social, marketing, or communications role Agency experience preferred Strong communication skills – both verbal and written Prior social listening experience and comfort working with social listening tools Prior experience in navigating a social strategy process from insight‑finding to content production Brings curiosity and the urge to explore what’s next in the industry Well organized, strong time management and prioritization skills Able to maintain confidentiality with business relations, personnel matters, and proprietary matters Proficient in the Adobe Suite, Google Suite, Microsoft Suite and Slack *This job description is not designed to cover or encompass a comprehensive listing of required activities, duties, or responsibilities. Specific functions may change, or additional ones may be assigned during the course of employment. Benefits Medical Insurance Dental Insurance Voluntary Vision Insurance HSA with Company Contribution 401k with Company Match Paid Time Off Technology Enablement + AI Tools Summer Hours + Flexible Work Options Pet-Friendly Office Paid Parking #J-18808-Ljbffr