Lead Generation Marketing Specialist

Overview We’re seeking a hands-on Lead Generation Marketing Specialist to execute and optimize our marketing efforts across digital channels. This role is focused on generating and nurturing leads through email and social campaigns, website and landing page optimization, content management, and brand-aligned marketing initiatives. You’ll play a key role in turning interest into engagement and qualified leads through thoughtful execution and continuous optimization. Responsibilities Lead Generation & Campaign Execution Execute lead generation campaigns across email, social media, website, and content channels Support end-to-end campaign execution, from setup to launch and optimization Monitor lead flow and engagement to improve conversion across the funnel Email & Marketing Automation Build and manage email campaigns, nurture flows, and audience segments Conduct A/B testing, messaging, and CTAs Maintain clean segments and CRM hygiene to support lead tracking Website & Content Management Update website content, landing pages, and lead capture forms Manage content publishing schedules (blogs, resources, gated content, etc.) Ensure messaging and visuals remain aligned with brand guidelines Social & Brand Execution Support organic social campaigns designed to drive awareness and lead capture Repurpose content across channels to maximize reach and engagement Maintain consistent brand voice across all marketing channels Analytics & Optimization Track and report on campaign performance (opens, clicks, conversions, leads) Identify trends and optimization opportunities based on data Share insights and recommendations with marketing leadership Qualifications Required 2–4 years of experience in digital marketing or lead generation Hands-on experience with email marketing platforms and social media tools Experience managing website content Strong attention to detail and ability to manage multiple campaigns at once Clear, concise written communication skills #J-18808-Ljbffr