Marketing Manager

\ Important Warning for Job Applicants: Beware of Scammers Impersonating Smadex\ \ We've recently detected fraudulent activities involving scammers posting as Smadex and preying on job seekers. Your safety is our top priority, and we're dedicated to ensuring your job search is secure and scam-free. Smadex will never request sensitive personal or financial information or any payments during any job application stages. If you have any doubts about a job opportunity claiming to be from Smadex, please reach out to our official HR department(hr@smadex.com )to verify the job offer.\ \ Here are main warning signs to heed when considering a job opportunity, not just with Smadex but with any organisation:\ \ 1. \ Equipment Purchase Requirement:\ Smadex never requires you to buy startup equipment or materials for employment. If a job offer mandates such purchases, it's likely a scam.\ \ 2. \ Non-Refundable Registration Fee:\ Smadex never charges job applicants registration fees or upfront costs. If asked to pay fees for an interview or position, it's a strong scam indicator.\ \ 3. \ Discrepancies in Job Postings:\ Authentic Smadex job openings are listed on our official website and reputable job boards. If a posting only appears on job boards and not our site, exercise caution and verify its legitimacy.\ \ 4.\ Poorly Written Communications:\ Scammers often use badly written emails and ads filled with grammatical errors and vague job details. If you receive unprofessional or unclear communications, it may be a warning sign.\ \ Smadex is a rapidly growing AI-powered Growth Platform for User Acquisition, CTV, and Retargeting. Founded in Barcelona in 2010 and sold to American-based and stock-listed Entravision in 2018 (NYSE::EVC). We power campaigns for Apps, Games and Brands across Mobile and CTV using advanced machine learning and optimized creative strategies to deliver results. Smadex is one of the fastest growing DSPs and we are adding talent to fuel our ambitious plans.\ \ We're seeking a hands-on Marketing Manager to join our expanding team in the US. Expertise in Account-Based Marketing (ABM) and demand generation is a requirement to drive pipeline growth by penetrating our Target Prospect List and establishing Smadex as a go-to player for growth in the mobile app ecosystem.\ \ This high-impact role requires strategic thinking and roll-up-your-sleeves execution. You'll work closely with sales to break into named accounts, manage high-production events, and collaborate with the global marketing team while tailoring initiatives for the US market.\ \ Reports to: Global Head of Marketing | Close collaboration with: VP & GM of America\ \ Your tasks and responsibilities:\ \ \ Named Account Penetration & Account-Based Marketing (ABM): Own and execute the ABM strategy targeting top 50-100 accounts, running multi-channel campaigns, and coordinating with sales on account plans and engagement strategy.\ \ Lead Generation & Demand Gen: Build systematic lead generation programs (pre-event targeting, post-event nurture, ongoing campaigns) and manage paid programs (LinkedIn, display, retargeting). Track and optimize MQLs, pipeline contribution, and ROI.\ \ Event Strategy & Team Management: Manage the Events Analyst to execute large-scale and high-touch client events, integrating them into ABM and demand gen programs to convert interest to pipeline.\ \ Content Strategy: Coordinate content production (thought leadership, sales enablement, ABM-specific assets) with internal and external stakeholders, ensuring Smadex's voice and messaging is consistent for the US market.\ \ Track key metrics, including meetings booked, pipeline influenced, and revenue impact.\ \ \ What are we looking for?\ \ Required Qualifications:\ \ \ 5+ years B2B marketing experience with 3+ years in ABM or demand generation.\ \ Proven track record of breaking into enterprise/mid-market accounts with measurable pipeline impact.\ \ Experience in tech, ad tech, SaaS, or the mobile/app ecosystem.\ \ Proficiency in using Salesforce .\ \ Strong content strategy skills and a data-driven mindset.\ \ Experience managing or mentoring direct reports.\ \ Action-oriented – willing to roll up sleeves and execute, not just delegate.\ \ Strategic thinker who develops the plan AND executes with excellence.\ \ Strong collaborator across sales, product, events, and global marketing teams.\ \ Organized and agile – able to juggle multiple priorities in a fast-paced, high-growth environment.\ \ Self-starter who builds systems where none exist and contributes fresh ideas.\ \ Must be US-based and able to travel (20-25%).\ \ Bonus: Event planning experience, understanding of performance marketing/programmatic, experience with agencies\ \ \ What’s in it for you?\ \ \ Be part of a leading, fast-growing, innovative company shaping the future of mobile advertising.\ \ Integrate a highly motivated and young team, with close collaboration opportunities with leadership (Reports to: Global Head of Marketing. Close collaboration with: VP & GM of Americas).\ \ Possibility of traveling to the Barcelona HQ for collaboration and team-building activities after your first year.\ \ Great compensation package tailored to the U.S. market.\ \ Medical, dental, and vision benefits plans.\ \ Eligibility to participate in the Company 401(k) plan.\ \ Exposure to leading global app publishers and media partners in the digital advertising industry.\ \ Learning and training opportunities to grow your career.\ \ \ Attach resume as .pdf, .doc, .docx, .odt, .txt, or .rtf (limit 5MB) orPaste resume\ #J-18808-Ljbffr