Digital Marketing Specialist

This role is responsible for creating, reviewing, editing, and publishing content for the company on the company’s websites, social media pages and communications to clients. Responsible for researching key SEO teams and implementing them to gain exposure and work with the marketing team to maintain consistency between marketing campaigns and content published. Obtain content to include video, photographs, or any other pieces necessary to use in content in the office, in the field with technicians and onsite at company events. Lead our grassroots community efforts through targeted outreach, volunteer mobilization and direct advocacy campaigns. What's In It For Me? Compensation $45,000 - $55,000 based on experience Employee sponsored Health Insurance for you AND your family 401K Retirement Plan with company match Life Insurance, Short-Term and Long-Term Disability Special Program Options FSA, EPA, Legal Services, and Identity Theft Continuous Training for your Professional Development Working in a dynamic, collaborative, and fun environment Coached and supported career growth Position Type/Expected Hours of Work This is a full-time position with the possibility of hybrid work. Learn More About Us! https//www.youtube.com/watch?v=MiewcYVzAYQ What Will I Do? Essential functions and responsibilities include, but not limited to, the following (Note Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.) Company Core Values will be used to assist in making business and people decisions. Work with the marketing team to get an understanding of marketing targets to help develop strategies accordingly. Creating and publishing content which will interest existing and potential clients. Writing, reviewing and publishing content for websites, social media, newsletters, blogs and other communications. Assist in coming up with blogs as needed to publish for website or other communications. Brainstorming and suggesting new ways to improve traffic to all existing and new platforms. Capture photo and video content to be used on website, and all other communication and social media platforms (Facebook, TikTok, Instagram etc). This will also include videos for internal use. Write, review and publish press releases as needed. Monitor and optimize campaigns with key KPI’s (ROI, impressions, clicks and CTR) – this will include likes, follows etc. Research, develop and implement grassroots community efforts to increase local awareness and drive participation social impact projects (in both Denver and NoCo market). Assist with company events and gathering content to be used in marketing communications. Reputation Management- responding to reviews negative and positive, and help to gain more positive reviews. Supervisory Responsibility None Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. Specific vision abilities required by this job include close vision and ability to adjust focus. This would require the ability to lift files, open filing cabinets and bend, twist, stand on a stool, or climb a ladder as necessary. Preferred Skills Understanding of SEO best practices Understanding of all social media platforms and content needed for them. Use of Sprout Social Experience in Microsoft Office, Canva and Adobe Creative Cloud Suite. Excellent writing, proofreading and communication skills. Detail oriented with good time management and organizational skills. Preferred Education And Experience Bachelor's degree in marketing, business administration, or a related field Prefered 6 months experience in marketing Experience in Microsoft Office, Canva and Adobe Creative Cloud Suite Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams Strategic thinker with a creative mindset and a data-driven approach to decision-making Solid understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing Experience with marketing analytics tools and platforms to track and measure campaign performance Ability to prioritize and manage multiple projects simultaneously in a fast-paced environment Strong organizational skills and attention to detail Flexibility to adapt to changing priorities and business needs Experience writing emails, newsletters, blogs Wrench Group and its affiliates are proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, genetic information, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. The company encourages all qualified candidates who are eligible to work in the United States to apply, but it does not sponsor applicants or employees who require a visa to work legally. #J-18808-Ljbffr