Marketing Manager

The Marketing and Communications Manager plays a critical role in driving growth by connecting Swagelok’s technical expertise with customer needs through high-impact marketing and sales enablement initiatives. This role blends digital marketing, CRM-driven insights, and collaborative campaign execution to generate qualified leads, strengthen customer relationships, and elevate brand visibility across key industrial markets. The ideal candidate is data-driven, creative, and energized by turning strategy into measurable results. KEY RESPONSIBILITIES Digital Marketing & Demand Generation Plan and execute integrated, full-funnel campaigns across SEO/SEM, email, social media, web, content, and events Develop targeted campaigns to increase visibility with engineers, maintenance leaders, OEM decision-makers, and EPC firms Track engagement and performance metrics, using insights to continuously optimize campaigns Leverage HubSpot Marketing and Salesforce CRM to align sales and marketing efforts Build dashboards and reports to measure lead generation, campaign performance, and customer engagement Provide sales teams with actionable insights to identify opportunities, improve follow-up, and accelerate the sales cycle Create and maintain sales enablement materials, including presentations, one-pagers, and application-focused content Execute email campaigns, newsletters, and customer communications through Salesforce and/or HubSpot Partner with Sales leadership to design campaigns that drive qualified leads, customer retention, and loyalty Monitor competitors, industry trends, and customer behavior to inform marketing strategy and messaging Support customer seminars, webinars, and trade shows that showcase Swagelok’s expertise and value proposition REQUIRED QUALIFICATIONS Bachelor’s degree in Marketing, Communications, Business, or a related field Minimum of 7 years of B2B marketing experience; industrial, technical, or distribution experience preferred Proven success managing digital marketing and demand-generation campaigns Hands‑on experience with CRM platforms and integrating marketing initiatives with sales workflows Familiarity with AI tools for content, analytics, or automation, with a strong interest in adopting new technologies Excellent communication skills, with the ability to translate technical concepts into clear, customer‑focused messaging Strong organizational skills and the ability to manage multiple projects effectively #J-18808-Ljbffr