Media Planner

At Campbell Ewald, we believe the things that make us different, make us better. We focus on creating a culture of belonging with a commitment to learning, growth and anti‑racism. We’re a diverse bunch of thinkers and makers—curious, fun, passionate, and obsessed with helping our clients, ourselves and each other thrive. But don’t just take our word for it. We were named one of the Ad Age Best Places to Work for 2021. And while we appreciate the industry nod, what’s more important is that we’re impacting culture. Sound interesting? We hope you’ll join us! Campbell Ewald’s Detroit office has an excellent opportunity available for a Media Planner . This position will involve the planning, implementation and measurement of integrated online and offline media plans. The Media Planner will contribute to the planning process by assisting in the following Strategic development and tactical execution of traditional, non‑traditional and emerging media solutions Analysis and optimization of media buys Target audience analysis Competitive analysis Development of opportunistic media point‑of‑view documents to clients and agency teams The Media Planner will assume lead responsibility in the following areas Production and maintenance of all budget reports Management of all media plans, flowcharts and associated documents including tracking of all plan changes Working with colleagues to monitor campaign spending and performance. It is really a performance team member’s role to do the true monitoring and optimization of their investments Providing insights for internal teams and clients when presenting recurring digital media reports Management of digital campaigns from launch (IO, creative trafficking, tagging) and working with media partners to optimize performance Timely and accurate execution of campaign launches including troubleshooting and resolving any issues with media/account teams and media vendors Maintenance of relationships with media vendors and internal teams Timely and accurate execution of all media projects to proceed according to plan and on deadline Use of media programs for planning, reporting, trafficking, and measurement purposes: MediaOcean suite of systems such as Prisma, Nielsen Clear Decisions, Kantar competitive reporting and internal and partner dashboards for which training will be provided #J-18808-Ljbffr