Demand Generation Lead

Salary: Up to £70,000 depending on experience plus benefits Are you ready to take your expertise to the next level and make a real impact? At w ebexpenses , we’re on a mission to redefine how businesses manage expenses. We’re looking for a strategic and creative Demand Generation Lead to accelerate revenue growth for our Expense Management SaaS platform. This role is responsible for building predictable, scalable demand engines so you’ll own the strategy and execution of all pipeline-generating programs across our SMB to upper mid-market audiences. This is a key focus area for Webexpenses as we enter an exciting period of growth. Key Areas of Responsibility: The Demand Generation Lead will : Own the full-funnel demand strategy, from awareness to SQL, ensuring predictable pipeline creation aligned to ambitious ARR and pipeline targets. Develop channel-level strategies for paid search, paid social, email, webinars and ABM. Own strategy and execution of our organic strategies including SEO / AEO / GEO via partner agencies. Test new channels, tactics, and technologies to unlock incremental growth and drive efficiency across CPL and CAC Collaborate with Product Marketing to translate value propositions into compelling campaigns. Skills & Knowledge In-depth experience of marketing automation (Hubspot), CRM systems (Salesforce), and intent-based targeting. Strong command of funnel analytics and attribution models. A builder’s mindset—motivated by growth and proactive inleveragingtools and techniques to drive increased performance. Strong analytical skills and comfort presenting to a senior leadership audience. Experience Deep experience (ideally 7+ years) in B2B SaaS demand generation, ideally across a range of motions from SMB to Enterprise with demonstrable experience of scaling pipeline. Ability to balance strategic planning with hands‑on execution. Deep knowledge of digital paid media and SEO / AEO strategies to drive audience engagement and conversion. Qualifications Degree level qualification or equivalent This position is based in the UK and candidates must therefore have the legal right to live andwork inthe UK. Please note that we are unable to provide visa sponsorship. Webexpenses is an equal opportunities employer, and we encourage applicants from diverse backgrounds to join our team. Key to this role is an awareness of data privacy and security as you will be dealing with sensitive employee data in accordance with our security policies. #J-18808-Ljbffr