Founding Marketing

Crossing Hurdles, a global recruitment firm helping organizations hire better, is partnering with a fast-growing AI startup building a domain-specific platform for the insurance industry, helping agencies automate operations and scale with a 24/7 digital workforce. Quick Snapshot Role: Founding Marketing (own the entire function) Compensation: $120K – $170K + equity Location: On-site (NYC – Bryant Park) Scope: Product marketing, GTM, sales enablement, events, and brand Experience: Running campaigns end-to-end (newsletters, LinkedIn, sales collateral, event coordination) What will you be doing? Own the marketing function end-to-end, from product marketing and sales enablement to events and conferences. Develop and execute the go-to-market strategy for new features and products. Create high-impact marketing collateral and sales assets to support the GTM team in winning enterprise deals. Lead strategy and execution for industry conferences and events to build it's brand presence. Define and refine the marketing framework to establish it as the domain leader in the insurance market. Why You Should Consider Own marketing end-to-end – Build and scale the function from 0→1 High-impact role – Direct influence on narrative, pipeline, and category positioning Founder-level exposure – Work closely with leadership in a high-autonomy setup Category-defining space – AI platform purpose-built for insurance #J-18808-Ljbffr