Growth Marketing Lead (Demand Systems)

We Inspect | Remote Most marketing jobs are about running channels. This one isn’t. We Inspect is building a marketing system designed to consistently produce qualified demand from people dealing with serious health-driven environmental problems. The research is done. The audience is defined. The messaging frameworks exist. This Role Is For Someone Who Thinks in funnels and feedback loops Obsesses over conversion performance Uses AI as a core part of their workflow Wants to build and run a demand engine, not just manage content You’ll work directly with the founders to build the marketing systems that drive the company’s growth. About We Inspect We Inspect is a Home Health Engineering firm specializing in mold inspection and indoor air quality. We help families and health practitioners identify environmental problems inside homes that may be impacting health and provide a clear path to resolving them. Our work sits at the intersection of environmental science and health recovery. Many of the families we serve are dealing with complex health challenges, and the work we do has real impacts on their lives. The Mission of This Role Your job is to build and operate the marketing systems that produce qualified demand for our inspection services. Marketing succeeds when prospects arrive already understanding the problem and why inspection is necessary. Sales conversations should feel like confirmation, not persuasion. What You’ll Own Demand System Performance Operate and optimize the marketing system that generates qualified opportunities. Funnels & Campaigns Improve funnel performance, build new ones when needed, and ensure smooth handoffs from marketing to sales. Campaign Measurement & Optimization Implement tracking, analyze campaign performance, and continuously improve results. Creative Direction Guide messaging, landing pages, emails, and content so they convert. Content & Distribution Oversee the content system across channels including email, SEO/GEO, social media, and podcast appearances. Localization Strategy Help strengthen demand in key geographic markets as the company grows. Tools & Platforms You should be comfortable working across modern marketing platforms including: Airtable WordPress CRM platforms Email marketing platforms Analytics tools SEO tools Social publishing tools AI Is Required We are building a marketing system where a small team produces the output of a much larger department through AI-driven workflows. Candidates should be able to demonstrate how they currently use AI in marketing beyond basic prompting. Who You Are You likely have 3–5 years of experience in growth or demand marketing and: Think in systems, funnels, and optimization loops Are obsessed with understanding why something did or didn’t convert Have strong copy and creative instincts Are highly self-directed and comfortable working remotely Are comfortable operating inside marketing infrastructure and platforms Experience in health, functional medicine, or environmental illness is helpful but not required. Compensation $75,000 – $90,000 depending on experience and demonstrated AI capability. Fully remote role. This position has the opportunity to grow into a senior marketing leadership role as the department expands. We Inspect recognizes the positive value of diversity, promotes equality and challenges inequity. We welcome and encourage people of all backgrounds to apply, even if you do not meet all the qualifications listed above. All final candidates will be asked to complete all pre-employment verifications as part of our employment process. #J-18808-Ljbffr