Vice President of Marketing

Vice President of Marketing

About the Company

Popular provider of high-quality skincare products

Industry
Consumer Services

Type
Privately Held

About the Role

The Company is seeking a VP of Marketing with a strong background in B2B marketing to spearhead strategic initiatives that drive growth and account expansion. The successful candidate will be responsible for developing and executing B2B marketing strategies to increase product utilization across a large network of accounts. This includes strengthening practitioner relationships, integrating products into treatment protocols, and driving account-level revenue growth. The role also involves close collaboration with the sales and education teams to ensure marketing programs are in line with field execution and educational initiatives. Applicants for the VP of Marketing position at the company should have a minimum of 10 years' experience in B2B marketing, with a proven track record of driving growth. Expertise in brand marketing, comprehensive marketing strategy development, and proficiency in using marketing automation platforms like HubSpot are essential. The role requires a strong ability to segment accounts for targeted outreach, as well as experience in generating demand and increasing revenue within detail-oriented networks. A background in the aesthetic treatment industry or a related field is highly desirable, and the candidate should have a demonstrated ability to foster practitioner communities through education and peer collaboration. Excellent leadership and team management skills are also a must, with the ability to align cross-functional teams to achieve business objectives.

Travel Percent
Less than 10%

Functions

• Marketing